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Marketing

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Journey AI Drips empowers multifamily marketers to create a positive resident welcome experience in a remarkably efficient and personalized manner.

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Converting toured prospects into lease applicants can be challenging in the fast-paced world of multifamily marketing. Marketers need effective strategies to nurture leads, build relationships, and highlight community features. It’s a time-consuming process that requires a strategic approach. But fear not because Hyly.AI’s Journey AI Drips revolutionizes multifamily marketers’ engagement with prospects through its Post-Tour […]

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Journey AI RAF’s Resident Referral Experience simplifies every step of the referral program, making it easy to implement and track campaign success.

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Journey AI Alerts is a tool that can help you nudge late-stage prospects to apply by sending timely price drop & availability alerts without overwhelming them with frequent notifications.

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As a multifamily marketer, you have an untapped potential in your bank of leads that have become dormant over time. This is not a missed opportunity but rather an opportunity waiting to be converted into a valuable resource that can result in scheduled tours and potential new residents.

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The world of multifamily is a competitive one, where every lead matters. The moment a prospect initiates contact with your property, the countdown to get them to schedule and take a tour begins. By leveraging Journey AI Drips, your property can stay top-of-mind effortlessly while educating and engaging prospects, resulting in more scheduled tours and increased sales-ready leads.

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We understand how important resident retention is for a property’s success. But, despite your best efforts, you may find that getting residents to renew their leases can be a challenge. You’ve tried sending reminders and offering incentives, but still, some residents choose to move out. So the question is, what might be the missing piece, and how can you find a solution?

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Hyly.AI’s Journey AI Events is a valuable tool for multifamily residential event marketing that simplifies event planning and management, resulting in unforgettable experiences. With its real-time updates, ready-to-use flyers, the follow-up process, and easy RSVP and attendance management, Journey AI Events has helped numerous agents and marketers achieve success in hosting events with minimal effort.

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For the successful launch of a new development, it is essential to focus on two key elements: aggressive promotion and marketing, as well as lead generation. Hyly.AI’s Journey AI Events effectively addresses both these critical elements by providing quality leads and leveraging its impressive features for effective promotion and marketing.

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A/B testing of subject lines involves creating two versions of the same email, with the only difference being the subject line. This allows marketers to compare the performance of two different subject lines and determine which one resonates more with their audience. The two versions of the email are sent to a randomly selected sample of the email list, with each version being sent to a roughly equal number of recipients. This helps to eliminate any biases and ensure that the results are representative of the target audience.

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The timing of an email, as demonstrated by the 0th-Hour email, is more critical than its content. This is precisely why we have included the 0th-Hour email in our Journey AI Drips nurturing sequences. Journey AI Drips offers the 0th-Hour Email as a low-lift start to your prospect nurture sequence. The process is simple:

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You have invested heavily in giving your prospects a wide range of tour options: Pre-Recorded videos, 3D tours, Live-Video tours, Self-Guided tours, and, of course, the In-Person tour. But, you are dissatisfied that your prospects are not able to discover them. Well, Journey AI has the perfect solution. Read on to learn more!

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Hyly.AI Integrates With Knock  Knock Knock! Hyly.AI’s new integration is here. Hyly.AI, the leading marketing automation in multifamily, is now integrated with Knock. Knock joins a pool of other leasing systems that have an alliance with Hyly. AI.   What does this mean for you? Our new partnership complements the Prospect and Resident journeys so […]

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Call to Action: The Ultimate CTA Strategy Did you know that more than 90% of visitors who read your headline also read your CTA (Call To Action) copy? Imagine this, you have reeled your audiences in with your catchy subject line and concise pre-header. However, they have opened your email but failed to take any [...]
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Hyly.AI, multifamily’s only journey AI platform, announced a new partnership with Realync, the multifamily centralized video engagement platform. This brings the power of Hyly.AI’s Tour Site and Realync’s robust platform to make the live video touring experience better than ever by automating self-scheduling.  The partnership not only simplifies & strengthens touring workflows for multifamily communities […]

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The recently concluded Apartment Innovation and Marketing Conference (AIM) was held in Huntington Beach, CA. The main focus this year was on marketing technology, automation, and artificial intelligence for multifamily. 

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Social Media for Marketing Apartments Wondering what the keys to social media for marketing are? Well, you are in the right place. Social media has become one of the most critical aspects of marketing for apartments. Recently, Lisa Trosien, the President of Apartment Expert, led a webinar that discussed some implementations you can make to […]

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Here’s What Happened At The 2022 Multifamily Social Media Summit The 2022 Multifamily Social Media Summit was held at the Meritage Resort & Spa from 23rd-25th March. Insightful, impactful, and inspiring are just the words to describe this edition of multifamily’s only event specific to social media. It featured numerous speakers who shared their expertise […]

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Hyly Tour Site Hyly.AI’s hyTours platform was built to provide an efficient tour site experience for prospects.  No matter the property, no matter the prospect, they can tour!  Tour Site’s features allow different ways for prospects to access and schedule tours. It unifies and simplifies tour management across all platforms. It supports every major tour […]

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How do you ensure excellent customer service?  03-15-2022, Lisa Trosien, the President of Apartment Expert, led a webinar on keeping your cool with customer service. The webinar focused on how property managers, agents, and leasing teams can handle the negative issue a resident or prospect may raise. Here’s a recap of the webinar. The First […]

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Data Trends To Look Out For 2.24.22- Mark Nelson, President, and CEO of Tableau led a webinar on "Top 5 Data Trends that will shape 2022". The webinar focused on AI and how it is transforming multiple companies. Here’s a recap of what data trend you should incorporate.  Artificial Intelligence (AI) Did you know 57% [...]
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Why are Resident Events Important? Did you know that community events are among the Top 5 drivers for resident renewals? Therefore, executing successful resident events is the key to turning unhappy residents into happily renewing residents. Wondering how you could increase attendance at resident events? Well, do not worry. This article will give you three [...]
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02.15.2022 – Lisa Trosien, President of ApartmentExpert.com, led a webinar on the realities of virtual leasing techniques. The webinar focused on educating leasing agents on the best practices for virtual tours.  Some of the key takeaways are: Have a Clear Virtual Strategy Multifamily companies should make it a priority to come up with a virtual […]

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02.15.2022 – Lisa Trosien, President of ApartmentExpert.com, led a webinar on the realities of virtual leasing techniques. The webinar focused on educating leasing agents on the best practices for virtual tours.  Some of the key takeaways are: Have a Clear Virtual Strategy Multifamily companies should make it a priority to come up with a virtual […]

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Email Segmentation Have you noticed that your unsubscribe rate increases with each email you send out? Sending an email one by one to your whole mailing list is a thing of the past. Instead, you need to consider tailoring your email content to your audiences’ needs and interests. Email segmentation is the process of segregating […]

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Introduction So you’ve broken ground on your new property…Now what? Traditionally, construction is completed and then marketing begins. Often, this leaves nearly a year (or more in some cases) with zero outreach. In a perfect world, you would collect and nurture leads, blast emails, and market your property while it’s being built! Not to worry, […]

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