Category

Multifamily Email

Featured Blog

Journey AI Drips empowers multifamily marketers to create a positive resident welcome experience in a remarkably efficient and personalized manner.

Read it now arrow right

Converting toured prospects into lease applicants can be challenging in the fast-paced world of multifamily marketing. Marketers need effective strategies to nurture leads, build relationships, and highlight community features. It’s a time-consuming process that requires a strategic approach. But fear not because Hyly.AI’s Journey AI Drips revolutionizes multifamily marketers’ engagement with prospects through its Post-Tour […]

Read it now arrow right

Journey AI RAF’s Resident Referral Experience simplifies every step of the referral program, making it easy to implement and track campaign success.

Read it now arrow right

Journey AI Alerts is a tool that can help you nudge late-stage prospects to apply by sending timely price drop & availability alerts without overwhelming them with frequent notifications.

Read it now arrow right

As a multifamily marketer, you have an untapped potential in your bank of leads that have become dormant over time. This is not a missed opportunity but rather an opportunity waiting to be converted into a valuable resource that can result in scheduled tours and potential new residents.

Read it now arrow right

The world of multifamily is a competitive one, where every lead matters. The moment a prospect initiates contact with your property, the countdown to get them to schedule and take a tour begins. By leveraging Journey AI Drips, your property can stay top-of-mind effortlessly while educating and engaging prospects, resulting in more scheduled tours and increased sales-ready leads.

Read it now arrow right

We understand how important resident retention is for a property’s success. But, despite your best efforts, you may find that getting residents to renew their leases can be a challenge. You’ve tried sending reminders and offering incentives, but still, some residents choose to move out. So the question is, what might be the missing piece, and how can you find a solution?

Read it now arrow right

Hyly.AI’s Journey AI Events is a valuable tool for multifamily residential event marketing that simplifies event planning and management, resulting in unforgettable experiences. With its real-time updates, ready-to-use flyers, the follow-up process, and easy RSVP and attendance management, Journey AI Events has helped numerous agents and marketers achieve success in hosting events with minimal effort.

Read it now arrow right

For the successful launch of a new development, it is essential to focus on two key elements: aggressive promotion and marketing, as well as lead generation. Hyly.AI’s Journey AI Events effectively addresses both these critical elements by providing quality leads and leveraging its impressive features for effective promotion and marketing.

Read it now arrow right

A/B testing of subject lines involves creating two versions of the same email, with the only difference being the subject line. This allows marketers to compare the performance of two different subject lines and determine which one resonates more with their audience. The two versions of the email are sent to a randomly selected sample of the email list, with each version being sent to a roughly equal number of recipients. This helps to eliminate any biases and ensure that the results are representative of the target audience.

Read it now arrow right

The timing of an email, as demonstrated by the 0th-Hour email, is more critical than its content. This is precisely why we have included the 0th-Hour email in our Journey AI Drips nurturing sequences. Journey AI Drips offers the 0th-Hour Email as a low-lift start to your prospect nurture sequence. The process is simple:

Read it now arrow right

Email Segmentation Have you noticed that your unsubscribe rate increases with each email you send out? Sending an email one by one to your whole mailing list is a thing of the past. Instead, you need to consider tailoring your email content to your audiences’ needs and interests. Email segmentation is the process of segregating […]

Read it now arrow right

Building Relationships: One email at a time Email marketing isn’t a new idea, but it is still a relevant one. We have generated the top 5 statistics that prove email marketing is still effective. Plus, we compiled the top 5 ways you can build relationships with your prospects and residents using email marketing.   ROI […]

Read it now arrow right

The Story of Paving the Cow Paths The story of the multifamily guest card is similar to the story of paving the cow paths. Anyone who has been to downtown Boston sees that the streets are winding, twisting, and meandering. These meandering streets reflect the paths taken by cows in colonial America, as they moved […]

Read it now arrow right

With all the hype surrounding social media, it may be difficult to believe that email is more effective than social media. But if you are moving your prospects through the lead-to-lease funnel, this is indeed the case. Email has four advantages over social media: Your email has a far higher reach than on social media. […]

Read it now arrow right

Re-engaging Inactive Prospects Agents have a responsibility to communicate with all prospects. Unfortunately, a prospect may become inactive due to many reasons: The passage of time Insufficient information Lack of incentives, etc. You need to keep your property fresh in the prospect’s mind by emailing a community update once a month. But all hope is […]

Read it now arrow right

Assuming that you have a welcomed a new prospect with an automated welcome campaign, your next goal is to engage them with your community. We’ll give you ideas on how to do this using community events. Use the power of email list segmentation to invite prospects that have not yet scheduled a tour. In addition […]

Read it now arrow right

Why a Welcome Email Drip? A well-designed email drip campaign can help you to inform and excite every new prospect about your community. As a leasing agent, your goal is to inform and excite every new prospect about your community. However, this can take a long time if you are calling and emailing each prospect […]

Read it now arrow right

Ever wondered, “How can I spend less time chasing leads and get more leases?” Let email nurturing do the work of “chasing leads” while the leasing agents spend their time closing leads that are ready to sign up. Hy.ly is constantly thinking about this challenge. We have witnessed many different approaches and one of the […]

Read it now arrow right