A/B testing of subject lines involves creating two versions of the same email, with the only difference being the subject line. This allows marketers to compare the performance of two different subject lines and determine which one resonates more with their audience. The two versions of the email are sent to a randomly selected sample of the email list, with each version being sent to a roughly equal number of recipients. This helps to eliminate any biases and ensure that the results are representative of the target audience.

The timing of an email, as demonstrated by the 0th-Hour email, is more critical than its content. This is precisely why we have included the 0th-Hour email in our Journey AI Drips nurturing sequences. Journey AI Drips offers the 0th-Hour Email as a low-lift start to your prospect nurture sequence. The process is simple:

Email Segmentation Have you noticed that your unsubscribe rate increases with each email you send out? Sending an email one by one to your whole mailing list is a thing of the past. Instead, you need to consider tailoring your email content to your audiences’ needs and interests. Email segmentation is the process of segregating […]

Introduction So you’ve broken ground on your new property…Now what? Traditionally, construction is completed and then marketing begins. Often, this leaves nearly a year (or more in some cases) with zero outreach. In a perfect world, you would collect and nurture leads, blast emails, and market your property while it’s being built! Not to worry, […]

The Problem with eBlasts in Multifamily eBlast. Email Blast. Mass Communications. These names all refer to the same thing and evoke the same heavy sigh and eye-roll combo from your marketing team. Why? Because sending eBlasts is a pain in multifamily.   Why do marketers struggle to send eBlasts? There is a lot more involved […]

Chances are your residents have email inboxes filled to the brim with eBlasts from well-meaning companies trying to make a sale. Don’t add to their pile of digital junk mail. Instead, send them the content they care about. We have created a list of the top ten eBlasts your residents actually want!   Happenings around […]

Building Relationships: One email at a time Email marketing isn’t a new idea, but it is still a relevant one. We have generated the top 5 statistics that prove email marketing is still effective. Plus, we compiled the top 5 ways you can build relationships with your prospects and residents using email marketing.   ROI […]