Why are Resident Events Important?
Did you know that community events are among the Top 5 drivers for resident renewals? Therefore, executing successful resident events is the key to turning unhappy residents into happily renewing residents. Wondering how you could increase attendance at resident events? Well, do not worry. This article will give you three proven ways to improve your resident event attendance.
Conduct a Survey
Knowing what your audience likes is an easy way of planning a resident event that they will enjoy. The best and easiest way to do this is by conducting a survey. If you plan an event based solely on what you like, chances are no one will attend. So, conduct a survey, know what your prospects are looking for, then create an event that matches their interests.
Common Resident Events:
- Breakfast on the Go
- Dessert samplers
- Summer BBQs
- Summer Pool Parties
Send Personalized Invites
Personalized invites are a great way to stand out from the crowd. It is a way you can build relationships with your prospects and residents. It is especially great for luxury apartment resident events. You could send the invite with a gift to entice the potential attendee. Personalized invites make the attendee feel appreciated. Hence making them more inclined to attend your resident event.
How will people know about your event without you promoting it? Get the buzz going by promoting your resident event. The duration of time you will promote an event will depend on its size. A two-week advance promotion is a good starting point if the resident event is small. However, if it’s a large event that will include resident activities, it is best to plan it a month in advance. Some of the ways you could promote your resident event include:
- Adding the event on your website
- Sending e-blasts to your residents
- Sending emails to your residents
- Including it in your newsletter
- Posting it on social media
These are just some ways you can increase attendance at resident events. The hyMail Suite offers Events which is like Eventbrite for Multifamily. Check out the mini demo for a resident renewal party: everything you need, all in one place.
Start planning your resident event calendar and follow this simple step-by-step plan to keep your residents engaged and excited for your next event! And this is how you’ll keep your apartment community strengthened and your residents retained.