Why a Welcome Email Drip?
A well-designed email drip campaign can help you to inform and excite every new prospect about your community.
As a leasing agent, your goal is to inform and excite every new prospect about your community. However, this can take a long time if you are calling and emailing each prospect individually. A well-designed email drip campaign that welcomes and informs your prospect can achieve those goals without you needing to personally attend to each new prospect.
Here are 3 ideas with templates and 4 others for brainstorming.
Welcome Email Drip Ideas
Idea #1: Introduce Your Neighborhood
Let your prospects know how cool it is to live at your neighborhood. Also let your prospect know about local cultural and entertainment events that are available a few blocks away. (Download Template)
Idea #2: Introduce Your Property’s Amenities
After pricing, a property’s amenities are the most important to a prospect. Introduce amenities that most attract your tenants in this amenities newsletter. For example, these could be: on-site parking; in-unit laundry; and balcony, deck or patio. (Download Template)
Idea #3: Introduce Your Leasing Managers
You need to establish a personal relationship with your prospect as soon as possible. Start by putting a face to the names of your leasing staff.One possibility is to include links to your staff’s profiles on your website. Here is a profile of One Light’s Leasing & Communications Manager Jen DeMeyer with her hobbies, personal interests and professional background. Did you visit Jen’s page? If so, did you notice you feel a human connection to Jen more than with just a name? (Download Template)
Other Welcome Email Drip Ideas
Here are some other ideas for creating an effective welcome email for your prospects:
- A welcome note from the property management company’s CEO
- An invitation to join your community’s social media channels
- A list of awards received by your property
- A community calendar of events
By using a welcome campaign and email nurturing, you will spend less time on individually contacting new prospects and focus on closing more leads.
Do you have examples of a welcome email drip that has worked? Email us at email@example.com, and we will share your examples.
Ready to say “hello” to more new prospects this year?
(This post is part of our series on 7 Ways to Get More Leases Using Email Nurturing.)