Chances are your residents have email inboxes filled to the brim with eBlasts from well-meaning companies trying to make a sale. Don’t add to their pile of digital junk mail. Instead, send them the content they care about. We have created a list of the top ten eBlasts your residents actually want!   Happenings around […]

Nobody likes doing comp surveys. Fact. Property comp surveys are annoying and time-consuming tasks agents just need to deal with. Debatable. Every property should complete property survey comps regularly. Most PMC’s require agents to complete comp survey’s every week. Not only do these surveys keep your on-site teams up to date on their competition’s habits, […]

People love the excitement of getting a new technology; however, your new tech is only as helpful as the user. We like to compare this to getting your grandma a smartphone (if you have a hip grandma this analogy doesn’t really work, but hang with us). Giving your grandma access to a smart phone seems […]

Introduction Time is a funny thing. People are living longer than ever before due to medical advances, yet somehow we have less time in the day to get everything done. We are running around left and right without being able to stop and think about where we really want to be running to. Having the […]

Double booking has been a hot topic as of late (Think: United Airlines ). While double booking tours for multifamily isn’t quite that dramatic, it’s still an issue. We have mapped out the three levels of maturity for handling tour scheduling (separate calendars, shared calendar, and a universal calendar). Let’s take a closer look these […]

  The 5 Levels of Maturity for Capturing Leads on Facebook Messenger The Evolution of Joe. Meet Joe. Joe, like you, has big plans for the upcoming year. You want to start capturing leads from Facebook and Joe wants to get buff. Strange as it sounds, you and Joe have a very similar path to […]

What is Google’s “Speed Update?” Google has announced that in July 2018 it will start using PageSpeed as a ranking factor for mobile searches.   What does this mean for multifamily?  Multifamily is seeing an influx of organic leads because of two factors:  Google is streamlining its apartment search result pages and mobile usage is steadily increasing. If your website has […]

Many of our clients have requested an easier way to train their agents on the rich feature set in hyTours. While hyTours is designed to be simple to use, it has also grown to meet the needs of many Property Management companies. Thus, agents are not able to take advantage of many features that are […]

  Your community has a wealth of amenities like conference rooms, movie theaters, and freight elevators. We have seen people use an email calendar like Google or Outlook or even a paper/pencil based system to reserve these amenities. Now, if you have hyTours, you get the Amenity Reservation feature for free. It will allow you to […]

Introduction The NMHC just released its 2016 rankings for Multifamily in various categories:   We relished the opportunity to download the raw data from NMHC, put it in Google Sheets, and play around with it to compare the 2016 rankings with that of 2015. As a tiny explainer, NMHC ranks companies in the Multifamily industry every […]

The Story of Paving the Cow Paths The story of the multifamily guest card is similar to the story of paving the cow paths. Anyone who has been to downtown Boston sees that the streets are winding, twisting, and meandering. These meandering streets reflect the paths taken by cows in colonial America, as they moved […]

Assuming that you have a welcomed a new prospect with an automated welcome campaign, your next goal is to engage them with your community. We’ll give you ideas on how to do this using community events. Use the power of email list segmentation to invite prospects that have not yet scheduled a tour. In addition […]

Why a Welcome Email Drip? A well-designed email drip campaign can help you to inform and excite every new prospect about your community. As a leasing agent, your goal is to inform and excite every new prospect about your community. However, this can take a long time if you are calling and emailing each prospect […]

Let Email Nurturing Take Over Routine Tasks What if your agents could save time on these repetitive tasks and still close more prospects? Multifamily professionals have many tasks: welcoming new prospects, introducing prospects to the new property, scheduling and conducting tours of the property, planning and executing events, re-engaging past prospects, closing existing prospects, and […]