02.04.22 – Hyly.AI, the leading provider for email automation in multifamily, announced a partnership agreement with Lincoln Property Company (LPC). Hyly.AI will provide automation for day-to-day leasing functions such as scheduling a tour and following up with prospective residents. LPC recently grew its multifamily fund to 1.8 billion in equity. “As LPC continues to grow, […]
Email Segmentation Have you noticed that your unsubscribe rate increases with each email you send out? Sending an email one by one to your whole mailing list is a thing of the past. Instead, you need to consider tailoring your email content to your audiences’ needs and interests. Email segmentation is the process of segregating […]
Introduction LeFrak has been at the forefront of innovation in multifamily marketing. LeFrak’s internal structure seems backwards by industry standard. The company reduces costs by automating the selling process and focusing on well-thought marketing initiatives, meaning it has a large marketing team and only a few leasing agents. The company has focused on heavily investing […]
Introduction So you’ve broken ground on your new property…Now what? Traditionally, construction is completed and then marketing begins. Often, this leaves nearly a year (or more in some cases) with zero outreach. In a perfect world, you would collect and nurture leads, blast emails, and market your property while it’s being built! Not to worry, […]
Introduction If you’re familiar with property management, then you probably know what a market survey is. You also know how tedious and time-consuming they can be. This is where hySurvey comes in. hySurvey: Makes Mondays easy Makes communications easy Makes data entry easy Makes sharing easy Makes reporting easy Learn More about hySurvey Here! Market […]
