A graphic or image (measuring 468 pixels wide by 60 pixels high) used for web advertising, and is a clickable link that redirects users to a target page. As one of the most ubiquitous forms of web advertising, hosts are paid per-impression, per-click and per-action. However, declines in click-through rates in recent years have reduced banner ad rates.
A graphic or image (measuring 468 pixels wide by 60 pixels high) used for web advertising, and is a clickable link that redirects users to a target page. As one of the most ubiquitous forms of web advertising, hosts are paid per-impression, per-click and per-action. However, declines in click-through rates in recent years have reduced banner ad rates.
Source: MarketingTermsRefers to 1) the rate at which users leave your site after viewing a single page; and 2) the percentage of undeliverable emails in a campaign. This can be used to indicate any issues concerning your webpage, as high bounce rates are equated with poor-quality content, design, user experience, etc.
Refers to 1) the rate at which users leave your site after viewing a single page; and 2) the percentage of undeliverable emails in a campaign. This can be used to indicate any issues concerning your webpage, as high bounce rates are equated with poor-quality content, design, user experience, etc.
Source: MarketingTermsMetric used to determine the percentage of users that perform a specific call-to-action in a specific timeframe, generally resulting in sales. The conversion rate is calculated by dividing your number of goal achievements by the total number of visitors (e.g., 50 sales ÷ 1000 visitors = 5% conversion).
Metric used to determine the percentage of users that perform a specific call-to-action in a specific timeframe, generally resulting in sales. The conversion rate is calculated by dividing your number of goal achievements by the total number of visitors (e.g., 50 sales ÷ 1000 visitors = 5% conversion).
Source: WikipediaCreating links directly to relevant, valuable content outside of your own site. A controversial practice, deep linking furthers the philosophy of a free and open web, yet opponents feel it puts corporate interests at a disadvantage with regard to brand-building and advertising opportunities. Deep linking connects various content with other influential and trusted sites, and creates new business opportunities.
Creating links directly to relevant, valuable content outside of your own site. A controversial practice, deep linking furthers the philosophy of a free and open web, yet opponents feel it puts corporate interests at a disadvantage with regard to brand-building and advertising opportunities. Deep linking connects various content with other influential and trusted sites, and creates new business opportunities.
Source: MarketingTermsExternal or third-party links that bring visitors to your website. Your inbound links rate is the primary factor in your Google page ranking and plays a large role in your brand’s visibility on other SERPs. Inbound links are also integral to increasing traffic to your site.
External or third-party links that bring visitors to your website. Your inbound links rate is the primary factor in your Google page ranking and plays a large role in your brand’s visibility on other SERPs. Inbound links are also integral to increasing traffic to your site.
Source: MarketingTermsA passive brand marketing strategy that utilizes consumers’ initiative to seek out a product or a service before engaging them with promotional content, also known as permission marketing. Once users are interested, they are presented with various branded content including blogs, e-books, podcasts, social media, videos, whitepapers, and more.
A passive brand marketing strategy that utilizes consumers’ initiative to seek out a product or a service before engaging them with promotional content, also known as permission marketing. Once users are interested, they are presented with various branded content including blogs, e-books, podcasts, social media, videos, whitepapers, and more.
Source: MarketingTermsOnline marketing tactic that directs users to a single webpage upon clicking an SERP link or online ad. On the landing page, users enter their information (typically an email address) to receive a promotional offer, newsletter, etc., and is also known as a “lead-capture page,” as they are optimized for building lead lists by capturing user data.
Online marketing tactic that directs users to a single webpage upon clicking an SERP link or online ad. On the landing page, users enter their information (typically an email address) to receive a promotional offer, newsletter, etc., and is also known as a “lead-capture page,” as they are optimized for building lead lists by capturing user data.
Source: WikipediaAn integral part of the lead management process: this is where you “track” prospective users in order to focus providing additional promotions and content dependent on the level of user interest and response. Leads are tracked using contact history via a customer relationship management (CRM) system.
An integral part of the lead management process: this is where you “track” prospective users in order to focus providing additional promotions and content dependent on the level of user interest and response. Leads are tracked using contact history via a customer relationship management (CRM) system.
Source: SmartCRMA social media marketing tactic that encourages users to ‘Like’ a brand page first before gaining access to branded content, and is generally used for access to videos, contests, promotions, giveaways, polls, etc. Using like-gates also increases the total number of page ‘Likes’ at a relatively higher rate than pages that do not.
A social media marketing tactic that encourages users to ‘Like’ a brand page first before gaining access to branded content, and is generally used for access to videos, contests, promotions, giveaways, polls, etc. Using like-gates also increases the total number of page ‘Likes’ at a relatively higher rate than pages that do not.
Source: MarketingTermsThe number of unique users that view a webpage and/or content on your website. This metric is used to determine the amount of traffic coming to your site, and it plays a major factor in measuring other data including clickthroughs, user retention and bounce rates, even content value.
The number of unique users that view a webpage and/or content on your website. This metric is used to determine the amount of traffic coming to your site, and it plays a major factor in measuring other data including clickthroughs, user retention and bounce rates, even content value.
Source: MarketingTermsDigital advertisement that “pops up” in a new browser window or tab, usually disrupting the user experience. Pop-up ads have long been considered the bane of users’ collective online existence because of their intrusive nature. Traffic and conversion metrics may be inaccurate due to “false-positives” of users mistakenly clicking on the ad when attempting to close it.
Digital advertisement that “pops up” in a new browser window or tab, usually disrupting the user experience. Pop-up ads have long been considered the bane of users’ collective online existence because of their intrusive nature. Traffic and conversion metrics may be inaccurate due to “false-positives” of users mistakenly clicking on the ad when attempting to close it.
Source: MarketingTermsThe art of using relevant keywords to “optimize” your content and pages in order to gain more web traffic and more prominent search engine page rankings. Good SEO tactics yield more “organic” search results, which contributes to an overall better user experience and are heralded by white-hat SEO wizards.
The art of using relevant keywords to “optimize” your content and pages in order to gain more web traffic and more prominent search engine page rankings. Good SEO tactics yield more “organic” search results, which contributes to an overall better user experience and are heralded by white-hat SEO wizards.
Source: MarketingTermsTo “go viral” is a marketing phenomenon that describes when branded content gets shared by the audience and thereby explodes in popularity on an exponential scale.
To “go viral” is a marketing phenomenon that describes when branded content gets shared by the audience and thereby explodes in popularity on an exponential scale.
Source: WikipediaMetric that measures the number of visitors going to and from websites. This includes any user data sent and/or received via a domain. In digital marketing, this is crucial to your analytics and one of several key performance indicators (KPIs).
Metric that measures the number of visitors going to and from websites. This includes any user data sent and/or received via a domain. In digital marketing, this is crucial to your analytics and one of several key performance indicators (KPIs).
Source: Wikipedia