The ORA Score (Online Reputation Assessment) is a monthly metric developed by J Turner Research, a leading reputation management company for the multifamily industry.
It reflects how well a property is performing online in terms of resident feedback, reviews, and reputation. The score ranges from 0 to 100 — the higher the score, the better the property’s online reputation.
ORA Score Calculation Breakdown 1. Single Property – Single Month
This is the most basic case. Each property receives one ORA score per month from J Turner.
Example:
Property A's ORA score for May = 67.4 → That’s the score we show in reports for that property and month.
2. Single Property – Multiple Months
When you select one property across several months, we calculate the average of all monthly scores for that property.
Example:
Property A scores:
• March = 66.0 • April = 67.2 • May = 68.4 Average ORA = (66.0 + 67.2 + 68.4) / 3 = 67.2 3.
Multiple Properties – Single Month
If you're viewing multiple properties for the same month, we calculate the average of all those property scores.
Example:
• Property A = 67.4
• Property B = 69.0
• Property C = 65.6
Average ORA = (67.4 + 69.0 + 65.6) / 3 = 67.33 4.
Multiple Properties – Multiple Months
This is the most common scenario in the Halo dashboard.
We calculate the overall average across all selected properties and all selected months.
Example:
You select 3 properties across 2 months (April and May).
That’s 3 × 2 = 6 values total. ORA Scores:
• Property A: April = 66.0, May = 67.0
• Property B: April = 68.0, May = 69.0
• Property C: April = 65.0, May = 66.0
Total = 66 + 67 + 68 + 69 + 65 + 66 = 401 Average = 401 / 6 = 66.83
5. PMC ORA Score (Portfolio Level)
This is the average of all property scores across the selected months for a specific PMC.
Example:
If the PMC had an average ORA of:
• April = 67.47 • May = 67.45
Then the PMC ORA score = (67.47 + 67.45) / 2 = 67.46
Let’s say you manage Sunset Apartments.
• In June, J Turner gives Sunset Apartments an ORA score of 72.5
• This score reflects how well the property is doing in terms of online reviews, ratings, and overall reputation that month.
Interpretation:
A score of 72.5 (out of 100) means Sunset Apartments has a strong online reputation for June—better than many others in the industry.