A passive brand marketing strategy that utilizes consumers’ initiative to seek out a product or a service before engaging them with promotional content, also known as permission marketing. Once users are interested, they are presented with various branded content including blogs, e-books, podcasts, social media, videos, whitepapers, and more.
A passive brand marketing strategy that utilizes consumers’ initiative to seek out a product or a service before engaging them with promotional content, also known as permission marketing. Once users are interested, they are presented with various branded content including blogs, e-books, podcasts, social media, videos, whitepapers, and more.
Source: MarketingTermsOnline marketing tactic that directs users to a single webpage upon clicking an SERP link or online ad. On the landing page, users enter their information (typically an email address) to receive a promotional offer, newsletter, etc., and is also known as a “lead-capture page,” as they are optimized for building lead lists by capturing user data.
Online marketing tactic that directs users to a single webpage upon clicking an SERP link or online ad. On the landing page, users enter their information (typically an email address) to receive a promotional offer, newsletter, etc., and is also known as a “lead-capture page,” as they are optimized for building lead lists by capturing user data.
Source: WikipediaAn integral part of the lead management process: this is where you “track” prospective users in order to focus providing additional promotions and content dependent on the level of user interest and response. Leads are tracked using contact history via a customer relationship management (CRM) system.
An integral part of the lead management process: this is where you “track” prospective users in order to focus providing additional promotions and content dependent on the level of user interest and response. Leads are tracked using contact history via a customer relationship management (CRM) system.
Source: SmartCRM
