Glossary of Multifamily Marketing Technology

Banner Ad

A graphic or image (measuring 468 pixels wide by 60 pixels high) used for web advertising, and is a clickable link that redirects users to a target page.  As one of the most ubiquitous forms of web advertising, hosts are paid per-impression, per-click and per-action.  However, declines in click-through rates in recent years have reduced banner ad rates.

Source: MarketingTerms