WORD OF THE DAY

Call-to-Action (CTA)

A promotional marketing tactic used to direct your audience to perform a task via clickable content (i.e., link, banner, button, etc.) with auspicious labels such as “Click Here”, “Register Now”, and “Enter to Win”.  A strong call-to-action can result in increased leads, traffic and sales conversions.  CTAs are widely used across the e-commerce and social media marketing landscapes.

Source: Wikipedia
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WORD OF THE DAY

Email List

A list of email addresses used in email campaigns to send branded content to multiple recipients.  Email lists can be compiled in a variety of ways, most notably by collecting lead information via an online form.

Source: Wikipedia
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