Glossary of Multifamily Marketing Technology

Call-to-Action (CTA)

A promotional marketing tactic used to direct your audience to perform a task via clickable content (i.e., link, banner, button, etc.) with auspicious labels such as “Click Here”, “Register Now”, and “Enter to Win”.  A strong call-to-action can result in increased leads, traffic and sales conversions.  CTAs are widely used across the e-commerce and social media marketing landscapes.

Source: Wikipedia