True Source Tracking is Level 2 in our Attribution Maturity Model. Level 1 (attributing ILS sources) is easy, almost every property management company has that down pat. Tracking all your sources is the next level of attribution maturity. How can you achieve Level 2? That’s what we have been discussing in the past few weeks! […]
Budget optimization. Now that’s something everyone wants to do. Budget Optimization is Level 3 in our Attribution Maturity Model. Ideally, you should have mastered Level 1: Attribution for ILS sources and Level 2: Attribution for all sources before optimizing your budget (it won’t work if your data is inaccurate). Here’s an easy reference guide for […]
How to Optimize Your Source Spending We’ve spent the last six weeks resolving the lead attribution issues in the multifamily industry. No, we didn’t put all of this time and energy into this topic so you can look at it and proud of your numbers (even though you should be proud). We were preparing to […]
Introduction Last week, we closed the tab on web source tracking. Today, we are going to address how you can track those pesky phone leads. I know what you are thinking, “I have tracking numbers for each source. I’m good.” Unfortunately, the Overly Attributed Property Website Situation (OAPS) can affect your phone leads too. Would […]
Last week, we discussed why PMC’s should be looking at the cost/lease instead of the cost/lead. We left off by saying Dynamic Source Insertion (DSI) and cookies are the answer to your Overly Attributed Property Situation (OAPS). This week, we are going to break down both of these terms and explore how you can implement […]
Last week, we talked about tracking tags. You know, the first step in tracking web leads. Yay! If you stop here, you will be able to visit Google Analytics and see how many people are coming to your site from each source. Double yay! Or not. Google Analytics only provides an overview of how many […]
Whether you are just starting to track lead sources or are stuck with an OAPS report, the first step is to get your web source tracking set up correctly for your property. We have identified two key places along a prospect’s apartment search where you are misattributing the source to property website and how to […]
Spoiler alert: The majority of your leads aren’t coming from your property website. It would be awesome if your prospects search for your property website right off the bat. However, that’s just not the case for most properties, even though a lot of PMC source reports say so. If your sourcing report looks like the […]
6 Reasons Your Lead Tracking is Failing Budget season. Don’t you shudder a little just reading it? We get it, especially after reading this Forbes article which stated, “74% of marketers can’t measure or report how their efforts impact their business.” Creating a new budget when you can’t prove what is working and what isn’t […]
