Accurate Source Tracking: What Every Marketer Should Know

True Source Tracking is Level 2 in our Attribution Maturity Model. Level 1 (attributing ILS sources) is easy, almost every property management company has that down pat. Tracking all your sources is the next level of attribution maturity.

How can you achieve Level 2? That’s what we have been discussing in the past few weeks! This week, we consolidate all the material into a little cheat sheet.
As you see in the cheat sheet, Level 2 is not rocket science, but it does require discipline and consistency across all your sources. We start with the OAPS problem, then identify the four issues it creates and, finally, give solutions for each of those issues.
Once you implement the four-part solution, you will be True Source Tracking like a pro!

Check it out!


Visit to catch up on our series and learn more about how you can resolve source tracking issues for your property management company.