The Budget Optimization Cheat-Sheet Every Marketing Manager Needs

Budget optimization. Now that’s something everyone wants to do.

Budget Optimization is Level 3 in our Attribution Maturity Model. Ideally, you should have mastered Level 1: Attribution for ILS sources and Level 2: Attribution for all sources before optimizing your budget (it won’t work if your data is inaccurate).

Here’s an easy reference guide for you to reach Level 3 in the Attribution Maturity Model. We illustrate how to optimize your multifamily marketing budget and make a significant impact on your Return on Marketing Investment (ROMI)!

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