Autonomous Email Marketing for Multifamily Prospects
Nurturing prospects is one of the most important steps to convert a lead to a lease. According to Invesp, companies that use automated lead nurturing gain 50% more sales-ready leads and they spend 33% less doing it.
This is due to the fact that 47% of shoppers look at three to five unique marketing materials prior to reaching out to sales personnel. Automated lead nurturing campaigns provide more frequent and consistent touches, without agent involvement.
The Prospect Zone
We created the Prospect Zone in our Autonomous Lifecycle Marketing solution to communicate with prospects during the 4 most important prospect journeys. Consistent communications with prospects consistently during these journeys makes prospects more comfortable and excited to sign a lease!
The Prospect Zone focuses on active leads. This zone consists of three plays:
These plays move leads through the Prospect Lifecycle.
Each play is a collection of emails designed to work together to transition a customer from one stage to the next.
The Dormant Zone
The Dormant Zone is responsible for re-engaging cold leads. The goal is the same for every prospect in this zone: re-engagement.
So, it only has one play, aptly named the ‘Win-Back Play’.
Together, the Prospect and the Dormant Zones provide autonomous email marketing for warm and cold multifamily prospects!
We have made a cheat sheet that covers the main benefits for each play. Take a look!
Let’s dig deeper into what each of these plays can do.