Glossary of Multifamily Marketing Technology

Operations are ‘scaling’ if they can use a small increase in costs to generate a large increase in growth.

Let’s look at an example for Multifamily.

Currently, when a property management company gets more properties, it has to invest in more staff. This added cost of hiring new employees cuts into profits.

But, with scaled operations, that’s not the case. An employee will can create a system for how to do things and then scale it.

Imagine you have a property management company with 5 marketers managing 50 properties.

Now, what will happen if they get 50 more properties?

With the standard operating system, the company has to double the amount of marketers.

But, in a scaled operating system, the company may only need to add one more marketer.