Glossary of Multifamily Marketing Technology

Return-on-Investment (ROI)

Metric used to determine the effectiveness of a marketing campaign by tracking traffic and conversions generated across multiple channels, audience engagement and other factors, against the hard costs of executing the campaign.  ROI is calculated as total profits divided by the total investment (e.g., $1000 profit ÷ $5000 investment = 20% ROI).

Source: Wikipedia