Glossary of Multifamily Marketing Technology

Key Performance Indicators (KPIs)

An array of metrics – also known as “Key Success Indicators” – used to determine the strategic and operational goals of a given campaign.  Actual key indicators can vary depending on the industry, but generally are used to track growth and performance. In digital marketing, indicators may measure unique website visitors, bounce rate, average on-site user-time, average page-viewership, conversion rate, brand persuasion score, search engine ranking, and much more.

Source: Investopedia