Glossary of Multifamily Marketing Technology

Dynamic Source Insertion (DSI)

Dynamic Source Insertion (DSI) allows companies to track the source of web leads.

Leads are added to the customer relationship management (CRM) system after they fill out a form (contact form, tour scheduler, etc.). Most forms default the source to the property website instead of the original source.

Dynamic source insertion overrides the default source to fill the correct source information into the form.

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