Glossary of Multifamily Marketing Technology

Conversion Rate

The Conversion Rate measures the percentage of successful goal achievements from each of your email campaigns or your annual marketing effort as a whole. This metric can apply to your email marketing campaign, website campaign or your mobile campaign. The metric is defined by how you define your campaign and its goals.

Conversion Rate = total number of goal achievements / number of email recipients or website visitors or mobile subscribers *100.

Source: Unknown