Glossary of Multifamily Marketing Technology

Click-Through Rate

The Clck-Through Rate measures the number of unique click-throughs per email campaign.

There are two metrics of click-through rate: Unique Click Through Rate and Total Click-through Rate. The former counts only a single click from within an email from each email id. The total click-through counts all clicks even multiple clicks in a single email. Click-throughs however do not include clicks on the unsubscribe link.

Unique Click-Through Rate = Number of unique recipients that clicked / Total no. of recipients * 100

Total Click-Through Rate = Total number of clicks in the campaign / Total no. of recipients * 100

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