Metric for the average number of click-throughs per hundred impressions, measured as a percentage. The CTR expresses the immediate audience response to a particular ad, email or call-to-action, but it’s not indicative of an impression’s overall success.
Metric for the average number of click-throughs per hundred impressions, measured as a percentage. The CTR expresses the immediate audience response to a particular ad, email or call-to-action, but it’s not indicative of an impression’s overall success.
Source: MarketingTermsMetric that measures the viewership of a single display of a particular ad on a webpage, and is used to determine advertising fees on some search engines.
Metric that measures the viewership of a single display of a particular ad on a webpage, and is used to determine advertising fees on some search engines.
Source: MarketingTermsOnline ad buying tactic that rotates ads on various pages on a single website or network. This is used to generate broader traffic by reaching out to random users as opposed to a target audience.
Online ad buying tactic that rotates ads on various pages on a single website or network. This is used to generate broader traffic by reaching out to random users as opposed to a target audience.
Source: DigitalMarketingGlossary