WORD OF THE DAY
Run-of-Site (ROS)
Online ad buying tactic that rotates ads on various pages on a single website or network. This is used to generate broader traffic by reaching out to random users as opposed to a target audience.
Run-of-Site (ROS)
Online ad buying tactic that rotates ads on various pages on a single website or network. This is used to generate broader traffic by reaching out to random users as opposed to a target audience.
Source: DigitalMarketingGlossary