Glossary of Multifamily Marketing Technology

How recognizable your brand is with consumers, and the utilization of all available marketing channels (i.e., radio, television, print, social media, etc.) to increase your exposure to your target audience.

How a particular brand is viewed by others.  Consumers trust a company when they have a favorable brand reputation.  Consumers distrust a company – and are skeptical about their goods and services – when they have an unfavorable brand reputation.