Glossary of Multifamily Marketing Technology

An sequence of emails that are automatically sent in a staggered manner. Drips are designed to provide customers with relevant information without overwhelming them. Plus, drips are designed to target a specific audience.

For example, a resident satisfaction drip may ask the recipient to take a survey or refer a friend to the property. Clearly, this drip is designed with a stable resident in mind, it wouldn’t make sense to send this to other audiences, like new prospects.