Hyly.AI’s Intelligence Fabric, establishing a consistent data foundation across systems, enabled KETTLER to move beyond manual reporting and make faster, more confident decisions across 106 properties.
Founded in 1977, KETTLER is a vertically integrated multifamily real estate investment and property management firm headquartered in McLean, Virginia. As a third-generation builder, KETTLER has spent nearly five decades developing, owning, and managing some of the most vibrant residential communities across the Mid-Atlantic and Southeast regions.
Today, KETTLER manages over 20,400 units and has developed more than 32,000 units across its history. Their portfolio spans multifamily development, land and community development, property management, and investments — making them one of the most established and trusted names in Mid-Atlantic real estate.
KETTLER earns the trust of ownership partners through expert capital stewardship and delivers high quality living experiences to residents across every market they serve.
KETTLER needed to answer a question every marketing team at scale eventually faces:
How do you make smarter decisions when all your time is taken by collecting and interpreting the data?
With 106 properties under management and a rapidly growing portfolio, KETTLER faced a significant reporting burden. Each Marketing Manager oversaw roughly 25 properties, and producing monthly reports required them to manually pull data from multiple platforms—taking between 15 and 35 minutes per property.
That wasn't a reporting problem. That was a strategic problem.
The time managers should have spent diving into the data, spotting trends, and making decisions was being consumed by the act of assembling the data in the first place.
And even after all that effort, the numbers couldn't be fully trusted.
The data existed. It just did not speak the same language.
One platform called it a lead, another called it a contact. And beyond the terminology, each platform calculated the same metric differently. One source only counted leads that engaged, discarding every prospect who did not respond. But those non-responding leads carry important intelligence. A high volume of unresponsive leads does not mean the campaign failed. It may mean the traffic was unqualified, the wrong demographic entirely, or the targeting was pulling the wrong audience for that specific property. Without visibility into that data, the diagnosis is impossible.
Reconciling those differences fell on KETTLER's marketing managers every single time they prepared a report for ownership, property operations teams, or asset management.
The team was constantly trying to match apples and oranges. Every stakeholder meeting required a fresh explanation for why numbers didn’t align across systems.
Capital allocation decisions were made by manually assembling tables of numbers. There was no way to see how marketing dollars actually moved through the prospect journey. Just totals. No visibility into the path.
Wasted spend was hiding inside performance that looked perfectly normal.
KETTLER was not looking for another reporting tool. They were looking for a way to stop explaining their data and start using it.
They chose Halo by Hyly.AI because it solved the root problem. Instead of adding another dashboard to an already fragmented stack, Halo created a consistent language across all platforms.
Here is what made the decision clear:
Before Halo, KETTLER's marketing managers were doing two jobs. Their actual job, and the job of assembling the data needed to do it.
Halo changed that by becoming the single layer where all of KETTLER's marketing and leasing data came together. Not a new dashboard sitting on top of broken systems, but a unified foundation that replaced the manual work entirely.
Across KETTLER's 106-property portfolio, Halo activated:
One platform. One language. 106 properties.
Client Insight
"Halo gave us one standardized data language across our entire portfolio, eliminating the manual effort of reconciling conflicting metrics across platforms. The quality of attribution and prospect journey analytics that Halo delivers has fundamentally changed how we evaluate marketing performance. Ownership groups are now proactively recognizing the sophistication of our analytics work, and that recognition is a direct result of the intelligence Halo puts in our hands."
Amy Bongiovanni
Director of Performance Analytics, KETTLER
The change was immediate and measurable across three areas.
Time savings
Smarter decision making
Cleaner stakeholder communication
By partnering with Hyly.AI, KETTLER turned one of multifamily's most persistent problems into a competitive advantage.
106 properties. One data language.
Reports that used to take up to 35 minutes per property now pull instantly. Marketing managers who spent hours every month assembling numbers are now spending that time on the work they were hired to do.
Ownership groups who once needed manual explanations for every data point are now proactively complimenting KETTLER's marketing team — even in conversations where marketing isn't in the room.
That is what happens when strong teams finally have data that matches their credibility.
If you want to see what this looks like for a portfolio like yours, we would be happy to walk you through it.
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