How KETTLER Scaled Marketing Intelligence Across 106 Properties Without Adding a Single Hour of Manual Work

From Manual Reporting to Real-Time Marketing Intelligence

Hyly.AI’s Intelligence Fabric, establishing a consistent data foundation across systems, enabled KETTLER to move beyond manual reporting and make faster, more confident decisions across 106 properties.

Customer Snapshot

Founded in 1977, KETTLER is a vertically integrated multifamily real estate investment and property management firm headquartered in McLean, Virginia. As a third-generation builder, KETTLER has spent nearly five decades developing, owning, and managing some of the most vibrant residential communities across the Mid-Atlantic and Southeast regions.

Today, KETTLER manages over 20,400 units and has developed more than 32,000 units across its history. Their portfolio spans multifamily development, land and community development, property management, and investments — making them one of the most established and trusted names in Mid-Atlantic real estate.

KETTLER earns the trust of ownership partners through expert capital stewardship and delivers high quality living experiences to residents across every market they serve.

The Business Challenge

KETTLER needed to answer a question every marketing team at scale eventually faces:

How do you make smarter decisions when all your time is taken by collecting and interpreting the data?

With 106 properties under management and a rapidly growing portfolio, KETTLER faced a significant reporting burden. Each Marketing Manager oversaw roughly 25 properties, and producing monthly reports required them to manually pull data from multiple platforms—taking between 15 and 35 minutes per property.

That wasn't a reporting problem. That was a strategic problem.

The time managers should have spent diving into the data, spotting trends, and making decisions was being consumed by the act of assembling the data in the first place.

And even after all that effort, the numbers couldn't be fully trusted.

The Blind Spot

The data existed. It just did not speak the same language.

One platform called it a lead, another called it a contact. And beyond the terminology, each platform calculated the same metric differently. One source only counted leads that engaged, discarding every prospect who did not respond. But those non-responding leads carry important intelligence. A high volume of unresponsive leads does not mean the campaign failed. It may mean the traffic was unqualified, the wrong demographic entirely, or the targeting was pulling the wrong audience for that specific property. Without visibility into that data, the diagnosis is impossible.

Reconciling those differences fell on KETTLER's marketing managers every single time they prepared a report for ownership, property operations teams, or asset management.

The team was constantly trying to match apples and oranges. Every stakeholder meeting required a fresh explanation for why numbers didn’t align across systems.

Capital allocation decisions were made by manually assembling tables of numbers. There was no way to see how marketing dollars actually moved through the prospect journey. Just totals. No visibility into the path.

Wasted spend was hiding inside performance that looked perfectly normal.

Why Hyly.AI

KETTLER was not looking for another reporting tool. They were looking for a way to stop explaining their data and start using it.

They chose Halo by Hyly.AI because it solved the root problem. Instead of adding another dashboard to an already fragmented stack, Halo created a consistent language across all platforms.

Here is what made the decision clear:

• Purpose-built for multifamily. Halo was designed specifically for how property management companies operate, not adapted from a generic analytics tool.
• Seamless integration. Halo connected directly into KETTLER's existing stack, including Yardi, without disrupting current workflows.
• One trusted source. Every report, every stakeholder presentation, and every capital allocation conversation could now start from the same data.
• A consultative partner. Hyly.AI did not just hand over a platform. They worked with KETTLER to make it work across a 106-property portfolio.

The Solution

Before Halo, KETTLER's marketing managers were doing two jobs. Their actual job, and the job of assembling the data needed to do it.

Halo changed that by becoming the single layer where all of KETTLER's marketing and leasing data came together. Not a new dashboard sitting on top of broken systems, but a unified foundation that replaced the manual work entirely.

Across KETTLER's 106-property portfolio, Halo activated:

• Lead Generation Analytics to track where prospects were truly coming from
• Standardized data terminology so every property, every platform, and every stakeholder conversation spoke the same language
• Ownership-ready dashboards that served marketing managers, operations teams, and external ownership in one consistent view — with less explanation and fewer questions
• Visual spend tracking that showed how marketing dollars were moving through the prospect journey — replacing the spreadsheets where numbers were manually entered every single month

One platform. One language. 106 properties.

Operational Impact

The change was immediate and measurable across three areas.

Time savings

• Reports that took 15 to 35 minutes per property now pull instantly
• 10 to 15 hours saved per manager, per month
• Manual spreadsheet reconciliation eliminated entirely
• More time spent on strategy and analysis, less on data assembly

Smarter decision making

• Capital allocation moved from manually assembled tables to visual journey analytics
• Marketing spend is now visible at every stage of the prospect journey, not just as a number in a table
• Stakeholder presentations required no manual preparation
• Every recommendation became data-backed, not assumption-based

Cleaner stakeholder communication

• One data language across all 106 properties ended the terminology confusion between multiple platforms
• Ownership reports no longer needed manual cross-referencing or explanation
• Operations, asset management, and third-party ownership all worked from the same numbers
• Less time spent defending the data, more time using it

Summary

By partnering with Hyly.AI, KETTLER turned one of multifamily's most persistent problems into a competitive advantage.

106 properties. One data language.

Reports that used to take up to 35 minutes per property now pull instantly. Marketing managers who spent hours every month assembling numbers are now spending that time on the work they were hired to do.

Ownership groups who once needed manual explanations for every data point are now proactively complimenting KETTLER's marketing team — even in conversations where marketing isn't in the room.

That is what happens when strong teams finally have data that matches their credibility.

If you want to see what this looks like for a portfolio like yours, we would be happy to walk you through it.

[Schedule a conversation → [link to schedule a demo]

Better Data. Clearer Decisions. Ownership-Level Trust.