Hayley
The Roomba is one of our favorite autonomous inventions. It simplifies life by taking vacuuming off our to-do list. Just set the time, and it handles the chore without a second thought. Simple, but incredibly effective—over one million units are shipped every year.
Last Updated: Feb 2025
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Why is the Roomba so successful? Because it eliminates a tedious, time-consuming task. Multifamily agents and marketers also deal with repetitive, easily forgotten “chores”—and resident welcomes are one of those chores. But unlike vacuuming, resident welcomes can’t be skipped. They’re vital for setting the right tone and boosting resident satisfaction.
What does a Resident Welcome Email Campaign Entail?
Resident welcomes are a crucial first touchpoint after lease signing. They show residents that they’re valued—not just another sale.
Agents, however, are pulled in a hundred directions—nurturing prospects, handling resident needs, managing events, and more. Welcome emails can easily fall through the cracks, especially during busy seasons.
The solution? Automate your resident welcome campaign to ensure each new resident feels welcomed while freeing agents from a repetitive task.
A good campaign has two parts:
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Pre Move-In Instructions: Share essential details to prepare residents for their move.
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Post Move-In Welcome: Provide a warm welcome to the community, offer resources, and encourage residents to get involved.
How Can You Automate the Process?
To make your Resident Welcome campaign autonomous, you’ll need two tools:
1. An Email Platform with Drip Campaign Capability
An automated drip campaign sends a series of staggered emails, offering information without overwhelming residents. These emails help residents connect with your property, get familiar with the area, and build a positive experience.
2. A CRM with Segmentation
When you have your emails ready to go, you need to define the audience. Your CRM needs to easily allow segmentation, so your campaign is only sent to new residents.
Conclusion
With these two tools, you can “set it and forget it.” Automating your Resident Welcome email campaign ensures every new resident feels cared for, creating a foundation for renewal. And just like a Roomba, it frees up your team’s time so they can focus on what matters most—building a stronger community.
