How to Calculate, Track, and Improve Your Property’s AMP

You already know what AMP is. You know it matters.

But here’s the real question: Are you actually using it to improve your team’s day-to-day operations or is it just a number on a report?

Knowing your AMP score is a great start, but it’s only useful if you know how to calculate it correctly, what it’s telling you, and how to act on it.

Think of AMP as your property’s automation GPS. It highlights where leasing teams are stuck in manual work, points out which resident touchpoints could be automated, and guides you toward smoother, faster operations across the portfolio.

• How to calculate your property’s AMP step-by-step
• What your AMP score says about your current automation setup
• Simple ways to improve your AMP and unlock more team bandwidth 

Let’s jump in to make your AMP score work harder for you.

How to Calculate Your Property’s AMP

Let’s keep this simple.

AMP stands for Autonomous Agents Added per Month per Property. It’s a metric that shows how much day-to-day leasing and resident communication your automation is handling.

But how do you actually calculate it?

Here’s a simple, three-step process:

Step 1: List Your Automated Workflows

Think of every automated task your property used in the past month. This includes things like:

• Price drop alerts
• Tour reminders
• Chatbots answering FAQs
• Follow-up emails
• Lead nurturing campaigns

Each of these is considered an automated workflow that contributes to your AMP.

Step 2: Estimate Time Saved

Next, estimate how much time your team saved for each workflow. Be specific!

1. Count how many times each task ran last month.
2. Multiply by the “Time Saved per Use” to get total minutes saved.
3. Convert minutes to hours (÷ 60)

Example:

• You sent 30 blast emails → 30 × 5 minutes = 150 minutes = 2.5 hours
• You ran 20 tour reminders → 20 × 10 minutes = 200 minutes = 3.3 hours

Step 3: Convert Time Saved into AMP

Now, take your total time saved (in hours) and divide it by 160, which is the equivalent of a full-time leasing agent’s monthly work hours.

Example:

If your automation saved 480 hours last month, your AMP score would be:

480 ÷ 160 = 3

That means your automation effectively added 3 full-time digital/autonomous agents to your team. Imagine what you could do with that extra bandwidth.

4 Smart Steps to Improve Your Property’s AMP

Not all automation is built the same and in multifamily, every workflow matters. Your AMP score reflects how well your automation is supporting core leasing and resident communication.

The good news?

You don’t need to overhaul your tech stack to see results. It’s about making smart, focused upgrades where they count most.

Here’s how to boost your AMP in four simple steps:

1. Automate the Repetitive Tasks First

Start with the low-hanging fruits. Automate the repetitive, time-sucking tasks your leasing team handles daily like tour confirmations, availability updates, and pricing alerts. These are easy wins that free up serious time fast.

2. Scale Automation in Communication & Lead Nurturing

Keep your prospects engaged and informed automatically. From inquiry follow-ups to move-in reminders and renewal nudges, automate the communication touchpoints that keep prospects warm and residents engaged, without overwhelming your team.

3. Audit Your Workflows Regularly

Don’t let your automation get stuck in the past. Regularly review your workflows to identify what’s automated, what still requires manual effort, and where things are falling through the cracks. Regular tune-ups mean better performance.

4. Spot the Gaps and Fill Them

Look for bottlenecks. Are you still manually replying to inquiries? Manually scheduling tours? Each of these gaps is an opportunity to add hours back to your team and raise your AMP score.

Time to Put Your AMP to Work at the Property Level

Calculating your score is only the warm-up. Now it’s time to turn those points into leases, renewals, and happier residents.

When automation handles tour reminders, price-drop alerts, and 2 a.m. chatbot questions, your onsite team isn’t just “saving time.” They’re gaining the freedom to:

• Call hot leads faster and lock in tours before competitors do.
• Walk prospects on site instead of chasing emails at a desk.
• Deliver resident “wow” moments from same-day follow-ups.

➡️ Every AMP you add means dozens fewer calls, hundreds fewer emails, and hours of brain-numbing busywork gone without a single prospect falling through the cracks.

So dial up your AMP, cut the chaos, and let automation clear the runway while your team fills apartments and grows NOI (Net Operating Income).