AMP: The Metric To Measure Multifamily Automation

“What gets measured gets managed.”

Peter Drucker said it decades ago, and it still holds true.

Think about it.

We measure leasing velocity. Occupancy. Lead-to-tour. Tour-to-lease.

But when it comes to automation — the very thing powering most of our marketing and leasing workflows — there’s no clear metric.

No standard. No simple way to say, “Here’s how much work our automation is actually doing.”

That’s the gap and we need to fix.

So, where do we begin?

Just as the industrial revolution needed a way to measure steam engine power, multifamily needs a way to measure the true impact of its automation.

Now here’s where it all comes together...

The Horsepower Story: What James Watt Taught Us

Here’s a quick history lesson, as it sets the stage for everything.

In the late 1700s, James Watt significantly improved the efficiency of the steam engine.

But he hit a roadblock: there was no way to measure its efficiency.

So Watt turned to something people did understand — horses.

He watched how much work a horse could do turning a mill. Then, he used that to create a universal metric: horsepower.

One horsepower = the work of 1 horse.

Simple. Visual. Instantly relatable.

And suddenly, something invisible became quantifiable.

You could compare engines. Evaluate value. Make better decisions.

That single metric helped fuel the industrial era.

Today, multifamily is facing the same challenge.

AMP: The Metric Multifamily Need for Automation

Much like the steam engine, automation is already running across your properties: answering chats, scheduling tours, and sending alerts. But there’s still no way to measure its true impact.

That's why we invented AMP for you.

AMP translates the invisible work of automation into something tangible: the number of digital agents helping your team each month.

An Autonomous Agent is any AI-powered workflow that does what a human leasing agent would normally handle, like sending alerts, nurturing leads, or confirming tours without needing a hand.

If horsepower measures the power of a steam engine, AMP measures digital labor.

It gives automation a number.

And for the first time, it makes that number useful.

Why AMP Matters for Multifamily

Once you give automation a number, everything changes.

AMP turns guesswork into clarity. It shows exactly how much time automation is adding back into your operations — every month, at every property.

That means no more vague assumptions. Just a clear signal of what’s working, where the gaps are, and how to improve.

What used to be invisible is now trackable.

And that’s exactly the shift this industry needs.

AMP Is Just the Beginning

Now that you know what AMP is, the next question is simple:

What’s your AMP?

Because knowing the metric is one thing, but tracking it, improving it, and using it to make smarter decisions? That’s where the real shift begins for multifamily.

Want to see how AMP is calculated, what a good score looks like, and how your property stacks up?