Introduction
Did you know that up to 50% of the sales go to the vendor that responds first?
Similarly, a prospect schedules a tour with the property that sends emails immediately after contact creation.
In the world of multifamily lead nurturing, the timing of emails can make all the difference in generating the most tours scheduled. While the content of the email is certainly important, its ultimate success is determined by the speed at which it is delivered.
In this blog post, we’ll delve into the concept of the “0th-Hour – the Miracle Hour” and explore how Journey AI Drips can help optimize your email-sending strategy for maximum impact.
What is the 0th-Hour?
When a prospect fills out a guest card on a property website, the clock starts ticking. And the first hour is crucial! This is what’s known as the 0th-Hour – the time when the prospect is most engaged and eager to hear back.
That’s why sending a timely and well-crafted 0th-Hour lead nurturing email is so important. This welcome or first response email sets the tone for the entire rental experience and can make all the difference in converting that prospect into a resident.
Why is the 0th-Hour the Miracle Hour?
💡 The Hyly.AI Data Science Team discovered that emails sent in the 0th-Hour perform miraculously well against those sent in the 4th hour.
The emails sent in the 0th-Hour had only a 14% higher open rate and a 50% more click rate. Yet, the number of tours scheduled was 83% more as compared to the 4th hour.
How to Leverage the Power of 0th-Hour with Journey AI Drips?
The timing of an email, as demonstrated by the 0th-Hour email, is more critical than its content. This is precisely why we have included the 0th-Hour email in our Journey AI Drips nurturing sequences.
Journey AI Drips offers the 0th-Hour Email as a low-lift start to your prospect nurture sequence. The process is simple:
1. Edit your content
With Journey AI Drips, creating an effective 0th-Hour Email is a straightforward process that requires only a one-time setup. Once you have identified your target audience, you can quickly customize your email content to align with your branding and messaging by clicking on “Edit.”
With our easy-to-use interface, you can update your content in just a few clicks, ensuring that your email accurately represents your brand and engages your prospects.
2. Activate your Drip Sequence
Once your content is finalized, you can activate your Drip Sequence with just a single click on “Save & Next.”
Our platform will automatically send out the 0th-Hour Email to your target audience at the optimal time, ensuring that they receive your message when they are most likely to engage.
3. Sit back and relax
The 0th hour launches the nurturing process for each prospect, automatically delivering personalized content to your prospects based on their interests and behavior. You don’t have to worry about sending follow-up emails or manually tracking engagement metrics – our platform does it all for you. This frees up your time to focus on other aspects of your business, knowing that your prospect nurturing is taken care of.
How does Behavior Psychology Support Drips’ Miracle Hour Email?
Have you ever received an email that made you take immediate action? Maybe you were on the fence about buying something, and then an email with a limited-time offer came in, and you ended up making the purchase. That’s the power of behavioral psychology and the Fogg Behavior Model.
The Fogg Behavior Model, developed by Dr. BJ Fogg of Stanford University, breaks down behavior into three components: motivation, ability, and prompts.
In the 0th-Hour, all three components of the Fogg Behavior model play together.
- Motivation – The prospect has a high motivation to lease an apartment.
- Ability – The prospect can easily schedule a tour with a click.
- Prompt – They get an email from the property with a Schedule a Tour CTA.
Drips send this miracle hour email at the perfect time when prospects are most likely to take action.
And it works!
The high motivation and ability of the prospects, coupled with the prompt to schedule a tour, make them fall above the behavior activation threshold, resulting in a higher chance of scheduling a tour.
Endnote
At Hyly.AI, we understand the importance of effective lead nurturing, which is why we offer Journey AI Drips – an AI-powered platform that makes it easy to create and deliver personalized, engaging emails to your prospects.
To learn more about how Journey AI Drips can help you build better relationships with your prospects and convert them into loyal customers, schedule a demo today!
