Resident Satisfaction Experience: Strengthening Relationships with Monthly Check-Ins

For multifamily marketers, building strong relationships with residents is crucial for success. Yet, managing the ongoing task of engaging residents, gathering feedback, and ensuring satisfaction can be time-consuming and resource-intensive.

That’s where Hayley Marketing Automation comes in. As part of the Hayley suite, Hayley Drips simplifies resident engagement by automating communication at every stage of the leasing journey through its Resident Experience. It is designed to help property teams maintain consistent and meaningful interactions with residents.

Last Updated: Feb, 2025

Challenges Agents Face in Meeting Resident Satisfaction

When it comes to ensuring resident satisfaction, agents often grapple with the following challenges:

• Limited Time for Regular Check-ins with Residents: The onsite team’s busy schedule often leaves agents with limited time for regular check-ins with residents. Establishing consistent and meaningful interactions is vital for building strong relationships and ensuring resident satisfaction.
• Delay in Receiving and Addressing Resident Issues: Agents may experience delays in receiving and addressing resident issues, leading to dissatisfaction and potential turnover. Timely feedback collection and prompt issue resolution are essential to maintain resident happiness.
• Disengaged Residents as Lease Matures: As leases progress, residents may become disengaged, increasing the risk of non-renewal. Maintaining consistent communication and connection throughout the lease term is crucial to keep residents engaged and satisfied.

3 Benefits of Hayley Drips for Marketers

• Strengthen Relationships Through Monthly Check-ins: Hayley Drips’ Resident Satisfaction Experience enables marketers to maintain strong relationships with residents by automating monthly check-ins. This consistent engagement fosters trust and connection throughout their lease term.
• Automate Feedback and Gain Valuable Insights: With Hayley Drips, resident feedback collection becomes effortless. Automated emails include clear CTAs that direct residents to Google Review Pages, custom review pages, or the resident portal, streamlining feedback collection and supporting retention strategies.
• Effortless Resident Satisfaction Management: Hayley Drips ensures resident satisfaction without adding to an agent’s workload. By automating key touchpoints, property teams can focus on other responsibilities while maintaining high levels of resident engagement.

In this blog, we’ll explore the challenges agents face in keeping residents satisfied and how Hayley Drips’ Resident Satisfaction Experience simplifies and enhances the entire process.

How Hayley Drips Ensure Resident Satisfaction?

Implementing Hayley Drips Resident Satisfaction Experience is straightforward for marketers and agents alike. Marketers can approve the branded workflow, and the Hyly.AI team manages the setup, ensuring a seamless and hassle-free nurturing process.

It also elevates resident nurturing with its 'zero-lift follow-up cadence.' Utilizing meticulously crafted and automated email sequences ensures residents' happiness and satisfaction. These timely reminders not only encourage lease renewals but also drive resident referrals. The best part? Agents can enjoy a hands-off approach as zero lifting is required from their side, saving valuable time and effort.

Let’s take a look at how this follow-up cadence helps the property management team to keep the residents happy and satisfied:

Move-In Celebration & Assistance:

The "Congratulations on your move-in" email serves as a celebratory message to residents on their move-in and provides them with a convenient way to reach out to the leasing office. It establishes a channel of communication for residents to address any issues or queries, ensuring prompt assistance and fostering a positive resident experience. Agents and marketers benefit from improved resident satisfaction and the opportunity to address concerns promptly, creating a strong foundation for resident retention and renewals.

One-Month Check-In:

The "One-month anniversary" email checks in with residents to ensure their satisfaction and address any concerns they may have after the first month. This touchpoint reinforces the community's commitment to resident well-being and opens avenues for feedback.

Encouraging Reviews:

Automated emails feature clear and enticing CTAs that direct residents to platforms like Google Review Pages, popular review sites like Yelp, or custom review pages. Some properties may even choose to redirect residents to the resident portal, where they can easily submit their feedback. Moreover, the option to include an "Email us" CTA allows for a more personalized and direct mode of gathering feedback, ensuring that residents have multiple avenues to express their thoughts.

Mid-Lease Feedback through a 6-Month Survey:

The "6-month anniversary" email presents an opportunity for residents to provide feedback through a mid-lease survey. This email benefits agents and marketers by collecting valuable insights into residents' experiences and satisfaction levels halfway through their lease. It allows agents to address any concerns proactively, resolve issues promptly, and improve overall resident satisfaction. Additionally, gathering feedback at this stage helps marketers refine their strategies, tailor their offerings, and ensure continued resident happiness and loyalty.

How Detailed Reports by Hayley Drips Contribute to Resident Satisfaction?

With Hayley Drips, property management teams gain access to insightful reports that help evaluate and enhance resident satisfaction strategies. The reports offer two key panels:

• Overview Panel: This section provides a bar chart displaying unique opens and unique clicks, offering a clear snapshot of engagement levels.

• Breakdown by Email: This table presents detailed data for each email, including:

• Email Names (titles of each email sent)
• Unique Sends (number of unique residents who received the email)
• Percentage of Unique Opens
• Percentage of Unique Clicks
• Percentage of Unsubscribes
• Percentage of Bounces (failed email deliveries)

By analyzing these insights, property teams can refine their resident engagement strategies, identify areas for improvement, and enhance communication effectiveness.

Endnote

Hayley Marketing Automation’s Resident Satisfaction Experience is designed for multifamily marketers aiming to elevate resident satisfaction and retention. With AI-powered automation and personalized communication, property teams can effortlessly nurture relationships and ensure resident happiness.

Want to see Hayley Marketing Automation in action? Schedule a demo today and discover how it can transform your resident engagement and satisfaction strategy.