The world of multifamily is a competitive one, where every lead matters. The moment a prospect initiates contact with your property, the countdown to get them to schedule and take a tour begins. This creates a sense of urgency to engage with them.
But keeping up with manual follow-up can quickly become a daunting and time-consuming task, leaving you feeling overwhelmed and unsure about how to communicate effectively and encourage them to schedule a tour.
Don’t worry; we’ve got you covered. Let’s dive into these challenges and discover how you can overcome them with ease.
Let’s take a closer look at the common obstacles faced by property management teams when it comes to persuading prospects to schedule and take a property tour.
Obstacles:
- Staff Constraints: Limitations in resources or manpower can make it challenging for multifamily agents to maintain regular communication with all prospects. This can lead to certain prospects being neglected, which in turn can negatively impact the overall conversion rate.
- Time management: The agents may have a large number of leads to manage, and manually keeping track of each one and following up with them regularly until they schedule a tour can be time-consuming.
- Standing out from the competition: With multiple properties vying for the attention of prospects, it can be difficult to differentiate oneself and communicate the unique value proposition of one’s property. This requires careful positioning and messaging to effectively communicate what sets the property apart from others in the market.
How does Journey AI Drips Automate Pre-Tour Communication?
Journey AI Drips offers a ‘zero-lift follow-up cadence,’ which is a fully automated communication strategy. This system sends pre-designed emails to prospects at scheduled intervals, starting from the 0th-hour email, amenities email, features email, and neighborhood email, all aimed at nurturing prospects and increasing tour numbers. As the name suggests, zero lifting is required from the agents’ side, as everything is already prepared and automated.
According to research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. This means that by leveraging Journey AI Drips, your property can stay top-of-mind effortlessly while educating and engaging prospects, resulting in more scheduled tours and increased sales-ready leads.
Let’s explore the features and benefits of Journey AI Drips’ zero-lift follow-up cadence:
0th-hour Email
The 0th-hour email refers to the first automated email sent to a prospect as soon as they express interest in a property.
Journey AI Drips sends a timely and personalized 0th-hour email within 1 minute of the prospect’s inquiry which increases the chances of converting prospects into a resident by up to 391%.
This email is critical because it sets the tone for the entire leasing process as it demonstrates responsiveness and professionalism. Moreover, it helps establishes your community as their preferred choice.
Learn why the 0th hour is called the ‘Miracle hour’ here.
Amenities Email
With Journey AI Drips’ automated Amenities email, you can showcase the unique selling points of your community, which can increase the prospect’s interest.
According to Hyly.AI‘s Data Science team, Day 3 is the most effective time to send this email, showcasing amenities like a gym, swimming pool, or club room. This email helps prospects make informed decisions about their next home since amenities are a top priority for renters, as per a survey by NMHC.
The best part? Journey AI Drips does all the work for you! It automatically pulls property amenity details and pictures for the email template, so no need to make edits if you’re running low on time.
Features Email
Journey AI Drips automates the Features email, providing prospects with a comprehensive list of the unique features that make your apartment homes stand out.
For the best outcome, Hyly.AI‘s Data Science team suggests sending this email on Day 6, allowing you to personalize and target your message effectively. Marketers who employ personalization in their emails report 27% higher unique click rates and 11% higher open rates than those who do not.
The pre-designed template pulls apartment details and pictures for you, making it easier than ever to showcase your unique selling points. Automating this process can help you differentiate your apartment homes from competitors and generate increased interest.
Neighborhood Email
Automating the Neighborhood email with Journey AI Drips enables you to provide prospects with an understanding of the location and the amenities available in the vicinity.
Providing information about nearby attractions, schools, and businesses on Day 9 has been found to be the most effective day by the Data Science Team at Hyly.AI. It helps prospects get a sense of what their life would be like living in the community, making it easier for them to make a decision.
You can also tailor the neighborhood details to your preference by adding or removing information as per your choice. Ultimately, this can lead to increased engagement and conversions.
Reports by Email
Journey AI Drips provides detailed information about the performance of your lead nurturing campaigns.
By using this feature, you can track your prospects’ interest and behavior and use that data to optimize your future campaigns, ultimately increasing your return on investment (ROI).
To access the reports, you can simply click on the Drip you want to check. The reports provide a comprehensive overview of your Drip campaign’s performance in three panels.
The first panel, “Overview,” gives a bar chart of Unique Opens and Unique Clicks, giving an overview of the entire campaign’s performance.
The second panel, “Drill Down By Emails,” provides detailed information on each email’s performance.
Lastly, the “Breakdown by Emails” panel presents the same email report in tabular form for easy reference.
The information displayed in all three panels of reports are:
- Names of each Email: Refers to the name or title of each email that was sent to the prospects.
- Number of Unique Sends: Indicates the total number of unique prospects who received the email.
- Percentage of Unique Opens: Shows the percentage of unique prospects who opened the email out of the total number of prospects.
- Percentage of Unique Clicks: The percentage of unique prospects who clicked on any link within the email.
- Percentage of Unsubscribes: Indicates the percentage of prospects who unsubscribed from future emails.
- Percentage of Bounces: Shows the percentage of email addresses that were not delivered successfully to the prospect’s inbox, usually due to invalid email addresses or full inboxes.
The detailed information provided in the three panels of the reports enables you to identify the strengths and weaknesses of your drip campaign. By analyzing the data, you can gain a better understanding of what aspect of your lead nurturing strategy is working well and what needs improvement. Armed with this knowledge, you can make data-driven decisions and tweak your campaign to improve its overall effectiveness.
Endnote
Hyly.AI‘s Journey AI Drips is an innovative tool that can greatly enhance pre-tour communication and get more tours scheduled for multifamily properties. With its advanced features like automated personalized emails, detailed reports, and integration with various CRMs, it can significantly improve the efficiency and effectiveness of the leasing process.
If you’re interested in seeing the power of Journey AI Drips in action, schedule a demo today!
