Hayley
New technology is exciting, but it’s only as helpful as the user. Think of it like giving your grandma a smartphone (unless you have a tech-savvy grandma, in which case, roll with the analogy!).
The plan is simple: with a smartphone, she can schedule appointments, stay connected, and look up recipes. But what often happens? She either bombards you with questions or hides the phone in a drawer, going back to her old ways because she doesn’t understand its value.
Chatbots can run into the same issue. You might add a chatbot to your website or social media, but if prospects don’t know why or how to use it, it just sits there, unused. So, how can you ensure your chatbot does its job and sparks more conversations? Here are four quick ways to help your bots get more done.
Last Updated: March 2025
1. Promote It Loud and Clear
The simplest way to get prospects to use your bot is to talk about it. Create call-to-action (CTA) buttons or links in your social posts that take users straight to your chatbot.
Everlane nails this with Facebook posts that consistently include a CTA driving users to Messenger.
2. Make It Highly Visible
Facebook lets you customize the CTA button on your page. Update it to “Send Message” to funnel visitors directly to your bot.
How to update your CTA button:
- Hover over the current CTA button.
- Click “Edit Button.”
- Select “Contact You” > “Send Message.”
Spotify is a great example of this. Right under their banner, they have a “Send Message” button linking directly to Messenger.
3. Integrate It Everywhere
Extend your chatbot’s reach by promoting it across platforms. Add a Messenger plug-in to your website, social profiles, and emails to give prospects easy access.
Air France does this well by placing a Messenger button in their website footer. Website visitors can instantly start a chat without leaving the page.
4. Advertise It
Show off your chatbot with targeted ads. Facebook Ads can connect users directly to your bot, making it easier for prospects to start conversations.
Sephora uses Facebook ads to promote its bot, driving both brand awareness and traffic. Multifamily marketers can do the same to ensure that prospects engage with their property immediately.
Conclusion
That’s it! Four simple ways to help your chatbots work smarter. If only teaching your grandma to use her smartphone were this easy!
