Email Segmentation Have you noticed that your unsubscribe rate increases with each email you send out? Sending an email one by one to your whole mailing list is a thing of the past. Instead, you need to consider tailoring your email content to your audiences’ needs and interests. Email segmentation is the process of segregating […]

The Problem with eBlasts in Multifamily eBlast. Email Blast. Mass Communications. These names all refer to the same thing and evoke the same heavy sigh and eye-roll combo from your marketing team. Why? Because sending eBlasts is a pain in multifamily.   Why do marketers struggle to send eBlasts? There is a lot more involved […]

Chances are your residents have email inboxes filled to the brim with eBlasts from well-meaning companies trying to make a sale. Don’t add to their pile of digital junk mail. Instead, send them the content they care about. We have created a list of the top ten eBlasts your residents actually want!   Happenings around […]

True Source Tracking is Level 2 in our Attribution Maturity Model. Level 1 (attributing ILS sources) is easy, almost every property management company has that down pat. Tracking all your sources is the next level of attribution maturity. How can you achieve Level 2? That’s what we have been discussing in the past few weeks! […]

Budget optimization. Now that’s something everyone wants to do. Budget Optimization is Level 3 in our Attribution Maturity Model. Ideally, you should have mastered Level 1: Attribution for ILS sources and Level 2: Attribution for all sources before optimizing your budget (it won’t work if your data is inaccurate). Here’s an easy reference guide for […]

How to Optimize Your Source Spending We’ve spent the last six weeks resolving the lead attribution issues in the multifamily industry. No, we didn’t put all of this time and energy into this topic so you can look at it and proud of your numbers (even though you should be proud). We were preparing to […]

Introduction Last week, we closed the tab on web source tracking. Today, we are going to address how you can track those pesky phone leads. I know what you are thinking, “I have tracking numbers for each source. I’m good.” Unfortunately, the Overly Attributed Property Website Situation (OAPS) can affect your phone leads too. Would […]

Last week, we discussed why PMC’s should be looking at the cost/lease instead of the cost/lead. We left off by saying Dynamic Source Insertion (DSI) and cookies are the answer to your Overly Attributed Property Situation (OAPS). This week, we are going to break down both of these terms and explore how you can implement […]

Last week, we talked about tracking tags. You know, the first step in tracking web leads. Yay! If you stop here, you will be able to visit Google Analytics and see how many people are coming to your site from each source. Double yay! Or not. Google Analytics only provides an overview of how many […]

Whether you are just starting to track lead sources or are stuck with an OAPS report, the first step is to get your web source tracking set up correctly for your property. We have identified two key places along a prospect’s apartment search where you are misattributing the source to property website and how to […]

Spoiler alert: The majority of your leads aren’t coming from your property website. It would be awesome if your prospects search for your property website right off the bat. However, that’s just not the case for most properties, even though a lot of PMC source reports say so. If your sourcing report looks like the […]

The Roomba Revelation The Roomba is one of our favorite autonomous inventions so far. There are a lot of ways people can spend their time, and vacuuming doesn’t have to be one of them. All you need to do is tell it what time of day to vacuum and you have one less chore to […]

  The 5 Levels of Maturity for Capturing Leads on Facebook Messenger The Evolution of Joe. Meet Joe. Joe, like you, has big plans for the upcoming year. You want to start capturing leads from Facebook and Joe wants to get buff. Strange as it sounds, you and Joe have a very similar path to […]

Instagram Do’s and Don’ts for Multifamily Instagram has been great for keeping up-to-date with friends and your favorite celebrities (we are talking to you @shawnmendes), but it is rapidly evolving into a marketing platform for your property. Instagram makes it easy to stay top-of-mind, showcase your brand and opens a direct line of communication between […]

Building Relationships: One email at a time Email marketing isn’t a new idea, but it is still a relevant one. We have generated the top 5 statistics that prove email marketing is still effective. Plus, we compiled the top 5 ways you can build relationships with your prospects and residents using email marketing.   ROI […]

Introduction Digital channels occupy a central part in our lives.  One-by-one industries — such as Technology, Professional Services, Telecommunications — have discovered that their prospects were researching and shopping online more than any other channel.  These industries had to transform and streamline their Sales & Marketing efforts to capture this group of prospects.  Marketing Automation […]

(The cutting edge of the marketing technology and multifamily marketing is being redefined. Here are some of the best articles we read this week on these topics. We hope you, as a multifamily marketer on the leading edge, will find these useful. — Munish) Email Marketing Mobile Email Opens were 55% of all opens in […]

(The cutting edge of the marketing technology and multifamily marketing is being redefined. Here are some of the best articles we read this week on these topics. We hope you, as a multifamily marketer on the leading edge, will find these useful. — Munish)   Multifamily ROI You want to improve your conversions, but where […]

(The cutting edge of the marketing technology and multifamily marketing is being redefined. Here are some of the best articles we read this week on these topics. We hope you, as a multifamily marketer on the leading edge, will find these useful. — Munish)   Sales & Marketing Sales and Marketing working together leads to […]

Introduction The NMHC just released its 2016 rankings for Multifamily in various categories:   We relished the opportunity to download the raw data from NMHC, put it in Google Sheets, and play around with it to compare the 2016 rankings with that of 2015. As a tiny explainer, NMHC ranks companies in the Multifamily industry every […]

(The cutting edge of the marketing technology and multifamily marketing is being redefined. Here are some of the best articles we read this week on these topics. We hope you, as a multifamily marketer on the leading edge, will find these useful. — Munish) Psychology of Marketing Connecting emotionally with your readers is key to […]

With all the hype surrounding social media, it may be difficult to believe that email is more effective than social media. But if you are moving your prospects through the lead-to-lease funnel, this is indeed the case. Email has four advantages over social media: Your email has a far higher reach than on social media. […]

Re-engaging Inactive Prospects Agents have a responsibility to communicate with all prospects. Unfortunately, a prospect may become inactive due to many reasons: The passage of time Insufficient information Lack of incentives, etc. You need to keep your property fresh in the prospect’s mind by emailing a community update once a month. But all hope is […]

Assuming that you have a welcomed a new prospect with an automated welcome campaign, your next goal is to engage them with your community. We’ll give you ideas on how to do this using community events. Use the power of email list segmentation to invite prospects that have not yet scheduled a tour. In addition […]

Why a Welcome Email Drip? A well-designed email drip campaign can help you to inform and excite every new prospect about your community. As a leasing agent, your goal is to inform and excite every new prospect about your community. However, this can take a long time if you are calling and emailing each prospect […]

Let Email Nurturing Take Over Routine Tasks What if your agents could save time on these repetitive tasks and still close more prospects? Multifamily professionals have many tasks: welcoming new prospects, introducing prospects to the new property, scheduling and conducting tours of the property, planning and executing events, re-engaging past prospects, closing existing prospects, and […]

Ever wondered, “How can I spend less time chasing leads and get more leases?” Let email nurturing do the work of “chasing leads” while the leasing agents spend their time closing leads that are ready to sign up. Hy.ly is constantly thinking about this challenge. We have witnessed many different approaches and one of the […]

A Hy.ly Brief is a collection of the best ideas and reading links about a topic in one article. The briefing allows you to learn about the topic in a few pages, while the reading links allow you to explore the topic in depth. Who Are Boomers and Millennials? Baby Boomers, aka “Boomers”, are the post-World War II generation, born between […]