For multifamily marketers, building strong relationships with residents is crucial for success. Yet, managing the ongoing task of engaging residents, gathering feedback, and ensuring satisfaction can be time-consuming and resource-intensive.
That’s where Hayley Marketing Automation comes in. As part of the Hayley suite, Hayley Drips simplifies resident engagement by automating communication at every stage of the leasing journey through its Resident Experience. It is designed to help property teams maintain consistent and meaningful interactions with residents.
Last Updated: Feb, 2025
When it comes to ensuring resident satisfaction, agents often grapple with the following challenges:
In this blog, we’ll explore the challenges agents face in keeping residents satisfied and how Hayley Drips’ Resident Satisfaction Experience simplifies and enhances the entire process.
Implementing Hayley Drips Resident Satisfaction Experience is straightforward for marketers and agents alike. Marketers can approve the branded workflow, and the Hyly.AI team manages the setup, ensuring a seamless and hassle-free nurturing process.
It also elevates resident nurturing with its 'zero-lift follow-up cadence.' Utilizing meticulously crafted and automated email sequences ensures residents' happiness and satisfaction. These timely reminders not only encourage lease renewals but also drive resident referrals. The best part? Agents can enjoy a hands-off approach as zero lifting is required from their side, saving valuable time and effort.
The "Congratulations on your move-in" email serves as a celebratory message to residents on their move-in and provides them with a convenient way to reach out to the leasing office. It establishes a channel of communication for residents to address any issues or queries, ensuring prompt assistance and fostering a positive resident experience. Agents and marketers benefit from improved resident satisfaction and the opportunity to address concerns promptly, creating a strong foundation for resident retention and renewals.
The "One-month anniversary" email checks in with residents to ensure their satisfaction and address any concerns they may have after the first month. This touchpoint reinforces the community's commitment to resident well-being and opens avenues for feedback.
Automated emails feature clear and enticing CTAs that direct residents to platforms like Google Review Pages, popular review sites like Yelp, or custom review pages. Some properties may even choose to redirect residents to the resident portal, where they can easily submit their feedback. Moreover, the option to include an "Email us" CTA allows for a more personalized and direct mode of gathering feedback, ensuring that residents have multiple avenues to express their thoughts.
The "6-month anniversary" email presents an opportunity for residents to provide feedback through a mid-lease survey. This email benefits agents and marketers by collecting valuable insights into residents' experiences and satisfaction levels halfway through their lease. It allows agents to address any concerns proactively, resolve issues promptly, and improve overall resident satisfaction. Additionally, gathering feedback at this stage helps marketers refine their strategies, tailor their offerings, and ensure continued resident happiness and loyalty.
With Hayley Drips, property management teams gain access to insightful reports that help evaluate and enhance resident satisfaction strategies. The reports offer two key panels:
Breakdown by Email: This table presents detailed data for each email, including:
By analyzing these insights, property teams can refine their resident engagement strategies, identify areas for improvement, and enhance communication effectiveness.
Hayley Marketing Automation’s Resident Satisfaction Experience is designed for multifamily marketers aiming to elevate resident satisfaction and retention. With AI-powered automation and personalized communication, property teams can effortlessly nurture relationships and ensure resident happiness.
Want to see Hayley Marketing Automation in action? Schedule a demo today and discover how it can transform your resident engagement and satisfaction strategy.