The 2022 Apartment Innovation and Marketing Conference (AIM) was held in Huntington Beach, CA. This conference focus was all about leveraging marketing technology, automation, and artificial intelligence to transform multifamily marketing.
"Data is king." One of the standout sessions explored how AI and data insights can be used to better understand prospect and resident journeys—ultimately helping convert more leads.
AIM ’22 Expert Session – “Popsicles Cause Sunburns”.
Munish Gandhi, Founder & CEO,Hyly.AI
Munish Gandhi, Founder & CEO of Hyly.AI, shared the stage with Xiyao Yang, Senior Marketing Manager at Bozzuto, and Terry Moody, Director at Toll Brothers, for the session “Popsicles Cause Sunburns: Fun Stories that Make Us Data Smart.” The discussion centered around spotting and avoiding data fallacies to make smarter decisions with data.
Storytelling was another key theme. Barrett Tripp, Executive Producer and Chief of Storytelling at Content Branded led a session on how branded stories can captivate and maintain your audience’s attention. He emphasized the importance of using branded emails to keep communication consistent and authentic across all marketing channels.
The Metaverse and NFTs have been hot topics across industries, and multifamily marketing isn’t far behind. Bryan Colin, co-founder of View Labs, highlighted how cutting-edge technology could be applied to attract Gen Z renters. One idea: using NFTs as lease renewal incentives to drive engagement.
Google rankings and digital presence were heavily discussed at the conference, with these takeaways:
AI was also front and center in every marketing discussion, positioned as a cornerstone of the multifamily industry’s future. As this technology evolves, Hyly.AI continues to innovate by building game-changing marketing automation experiences for multifamily. This paradigm shift benefits everyone—from prospects and renters to property managers and multifamily businesses—and will undoubtedly redefine how multifamily marketing operates.
These were the major highlights from AIM '22! Also, don’t miss our other conference recaps, and stay tuned to see where we’ll be next.