Converting toured prospects into lease applicants can be challenging in multifamily marketing. Marketers need effective strategies to nurture leads, build relationships, and highlight community features. It’s a time-consuming process that requires a strategic approach.
But fear not because Hayley Marketing Automation revolutionizes multifamily marketers’ engagement with prospects through its Post-Tour Nurture Experience.
Last Updated: Feb, 2025
When it comes to nurturing prospects post-tour and encouraging them to apply, agents are confronted with the following three challenges.
When it comes to post-tour prospect nurturing, Hayley Marketing Automation equips marketers with three powerful benefits that enhance engagement and drive conversion rates:
In this blog, we will explore the challenges faced by agents in driving toured prospects to apply and discover how Hayley’s Post-Tour Nurture Experience revolutionizes and streamlines the entire process for multifamily marketers.
Deploying and running Hayley’s post-tour nurture experience is a breeze for marketers and agents. Marketers can easily set up the branded workflow with Hayley, entrusting the process to the expert Hyly.AI team. Agents can effortlessly manage the experience without any extra burden, guaranteeing a seamless and hassle-free nurturing process.
Hayley’s Post-Tour Nurture Experience uses a ‘zero-lift follow-up cadence’ to elevate prospect nurturing. Through meticulously designed and automated email sequences, it effectively nudges toured prospects to apply for a lease. These timely reminders ensure prospects stay engaged and motivated to take the next step, all while agents enjoy a hands-off approach, saving time and effort. With Hayley, the post-tour nurture process becomes seamless, efficient, and highly effective in driving prospects toward lease applications.
Let’s take a look at how this follow-up cadence helps the property management team:
The “Thank You for Touring” email is sent as a gesture of gratitude to prospects who have recently toured the property. It gives agents and marketers a competitive edge, enabling them to foster a positive rapport with prospects and solidifying their interest in the community.
The email serves as a reminder of the tour experience, keeping the property fresh in the prospects’ minds and increasing the likelihood of them considering an application. It helps nudge prospects towards applying by fostering a sense of appreciation and creating a foundation for further engagement.
The “Submit Your Application” email directly encourages prospects to take the next step and submit their lease application. It offers agents and marketers a strategic edge by presenting a clear call to action that effectively steers prospects toward becoming applicants.
The email emphasizes the ease and convenience of the application process, highlighting any incentives or special offers available. By proactively prompting prospects to apply, this email streamlines the conversion process, saving time and effort for agents while increasing the likelihood of prospects taking action.
The “Community Overview” email provides prospects with a comprehensive overview of the community’s features, amenities, and unique selling points. It offers agents and marketers the benefit of reinforcing the property’s highlights and generating enthusiasm for the living experience.
The email acts as a gentle reminder, showcasing the value and benefits of choosing the community as their new home. By highlighting the community’s strengths and addressing any potential concerns or questions, this email helps to address prospects’ hesitations and encourages them to apply.
The “Application Reminder” email is the final email in the zero-lift cadence. It serves as a friendly reminder to prospects who have not yet submitted their lease application. It assists agents and marketers in keeping prospects engaged and proactively addressing any potential procrastination or forgetfulness.
The email emphasizes the urgency and time-sensitive nature of the application process, creating a sense of FOMO (fear of missing out). By gently nudging prospects to take action and submit their application, this email streamlines the conversion process, ultimately boosting the toured-to-leased velocity and saving time for agents.
Hayley’s Post-Tour Nurture Experience provides property management teams with convenient access to a diverse range of insightful reports that play a crucial role in evaluating and optimizing the effectiveness of their post-tour nurture campaigns.
One standout report is the “By Email” report, a valuable tool that offers a comprehensive overview of campaign performance through two informative panels:
These reports provide essential information, including:
By adopting a data-driven approach, multifamily marketers can confidently make informed decisions, fine-tune their strategies, and enhance the overall effectiveness of their post-tour nurturing initiatives.
Hayley’s Post-Tour Nurture Experience transforms how property teams manage post-tour prospect engagement.
With AI-powered follow-ups, relationship-building reminders, and improved conversion rates, it streamlines the entire process while freeing up agents' time.
Ready to elevate your prospect nurturing strategy? Schedule a demo today to explore the power of Hayley Marketing Automation firsthand.