Post Tour Nurture Experience: Boosting Toured-to-Leased Conversion Rates

Converting toured prospects into lease applicants can be challenging in multifamily marketing. Marketers need effective strategies to nurture leads, build relationships, and highlight community features. It’s a time-consuming process that requires a strategic approach.

But fear not because Hayley Marketing Automation revolutionizes multifamily marketers’ engagement with prospects through its Post-Tour Nurture Experience.

Last Updated: Feb, 2025

Challenges Agents Face in Securing Post-Tour Applications

When it comes to nurturing prospects post-tour and encouraging them to apply, agents are confronted with the following three challenges.

• Low Conversion Rates: Despite giving an enticing tour, a significant portion of prospects fail to take the next step and submit an application, resulting in missed opportunities for lease conversions.
• Transactional Nudges Lack Personalization: Traditional post-tour nudges often come across as transactional, lacking the personal touch needed to establish meaningful connections with prospects and highlight the unique features of the community.
• Time-Sensitivity and Agent Dependency: Following up with prospects after a tour requires prompt action, but relying solely on agents to handle these time-sensitive tasks can lead to delays and inefficiencies, potentially impacting the conversion rate from toured prospects to leased residents.

3 Benefits of Hayley Marketing Automation for Marketers in Post-Tour Prospect Nurturing

When it comes to post-tour prospect nurturing, Hayley Marketing Automation equips marketers with three powerful benefits that enhance engagement and drive conversion rates:

• Increased Conversion Rates: Hayley’s Post-Tour Experience leverages an AI-powered follow-up system to effectively drive toured prospects toward submitting lease applications, resulting in improved conversion rates.
• Enhanced Relationship Building: By utilizing friendly reminders, the Post-Tour Experience helps marketers build stronger relationships with prospects, reinforcing the unique highlights of their communities and increasing the likelihood of successful conversions.
• Improved Efficiency and Time Saving: With the Post-Tour Experience, marketers see a boost in toured-to-leased velocity while allowing them to save valuable time for their agents.

In this blog, we will explore the challenges faced by agents in driving toured prospects to apply and discover how Hayley’s Post-Tour Nurture Experience revolutionizes and streamlines the entire process for multifamily marketers.

How Does Hayley Marketing Automation Help in Converting Toured Prospects into Applicants?

Deploying and running Hayley’s post-tour nurture experience is a breeze for marketers and agents. Marketers can easily set up the branded workflow with Hayley, entrusting the process to the expert Hyly.AI team. Agents can effortlessly manage the experience without any extra burden, guaranteeing a seamless and hassle-free nurturing process.

Hayley’s Post-Tour Nurture Experience uses a ‘zero-lift follow-up cadence’ to elevate prospect nurturing. Through meticulously designed and automated email sequences, it effectively nudges toured prospects to apply for a lease. These timely reminders ensure prospects stay engaged and motivated to take the next step, all while agents enjoy a hands-off approach, saving time and effort. With Hayley, the post-tour nurture process becomes seamless, efficient, and highly effective in driving prospects toward lease applications.

Let’s take a look at how this follow-up cadence helps the property management team:

Expressing Gratitude and Establishing Engagement

The “Thank You for Touring” email is sent as a gesture of gratitude to prospects who have recently toured the property. It gives agents and marketers a competitive edge, enabling them to foster a positive rapport with prospects and solidifying their interest in the community.

The email serves as a reminder of the tour experience, keeping the property fresh in the prospects’ minds and increasing the likelihood of them considering an application. It helps nudge prospects towards applying by fostering a sense of appreciation and creating a foundation for further engagement.

Driving Prospect Action and Conversions

The “Submit Your Application” email directly encourages prospects to take the next step and submit their lease application. It offers agents and marketers a strategic edge by presenting a clear call to action that effectively steers prospects toward becoming applicants.

The email emphasizes the ease and convenience of the application process, highlighting any incentives or special offers available. By proactively prompting prospects to apply, this email streamlines the conversion process, saving time and effort for agents while increasing the likelihood of prospects taking action.

Reinforcing Community Highlights and Desirability

The “Community Overview” email provides prospects with a comprehensive overview of the community’s features, amenities, and unique selling points. It offers agents and marketers the benefit of reinforcing the property’s highlights and generating enthusiasm for the living experience.

The email acts as a gentle reminder, showcasing the value and benefits of choosing the community as their new home. By highlighting the community’s strengths and addressing any potential concerns or questions, this email helps to address prospects’ hesitations and encourages them to apply.

Timely Follow-Up and Urgency

The “Application Reminder” email is the final email in the zero-lift cadence. It serves as a friendly reminder to prospects who have not yet submitted their lease application. It assists agents and marketers in keeping prospects engaged and proactively addressing any potential procrastination or forgetfulness.

The email emphasizes the urgency and time-sensitive nature of the application process, creating a sense of FOMO (fear of missing out). By gently nudging prospects to take action and submit their application, this email streamlines the conversion process, ultimately boosting the toured-to-leased velocity and saving time for agents.

How Hayley’s Detailed Reports Amplify Post-Tour Nurture Campaigns?

Hayley’s Post-Tour Nurture Experience provides property management teams with convenient access to a diverse range of insightful reports that play a crucial role in evaluating and optimizing the effectiveness of their post-tour nurture campaigns.

One standout report is the “By Email” report, a valuable tool that offers a comprehensive overview of campaign performance through two informative panels:

• Overview Panel: Displays Unique Opens and Unique Clicks in a bar chart, offering a holistic view of campaign effectiveness.

• Breakdown by Emails Panel: Presents the same information in a convenient tabular format, facilitating easy reference and comparison.

These reports provide essential information, including:

• Email Names: The titles or names of each email sent to prospects.
• Unique Sends: The total number of unique prospects who received the email.
• Percentage of Unique Opens: The percentage of unique prospects who opened the email.
• Percentage of Unique Clicks: The percentage of unique prospects who clicked on any link within the email.
• Percentage of Unsubscribes: The percentage of prospects who opted out of future emails.
• Percentage of Bounces: The percentage of email addresses that failed to deliver successfully.

By adopting a data-driven approach, multifamily marketers can confidently make informed decisions, fine-tune their strategies, and enhance the overall effectiveness of their post-tour nurturing initiatives.

Endnote

Hayley’s Post-Tour Nurture Experience transforms how property teams manage post-tour prospect engagement.

With AI-powered follow-ups, relationship-building reminders, and improved conversion rates, it streamlines the entire process while freeing up agents' time.

Ready to elevate your prospect nurturing strategy? Schedule a demo today to explore the power of Hayley Marketing Automation firsthand.