(The cutting edge of the marketing technology and multifamily marketing is being redefined. Here are some of the best articles we read this week on these topics. We hope you, as a multifamily marketer on the leading edge, will find these useful. — Munish)
Sales & Marketing
Sales and Marketing working together leads to a more profitable business. When sales and marketing share the same understanding of prospects, lead behavior, and interest levels, they are far more likely to achieve their business targets. ↝ Dynamic Duo: Close More Deals with Sales and Marketing Alignment by Stacey Thornberry
Multifamily Maintenance
Cloud Technologies are transforming Multifamily Maintenance. For example, store and retrieve torque and other screwdriver settings in the cloud to speed up installation of 200 locks in a 200-unit multifamily complex. ↝ How Cloud-Based Technology can Save Maintenance Teams Time and Money by Tim Blackwell
Analytics
Measuring and improving customer attention is a better path to increased conversions. As competition heats up and digital marketers vie to engage online users, tried and tested metrics such as PageViews, Impressions and Visitors are throwaway metrics. Measuring and improving customer attention is a better path to increased conversions. ↝ How To Turn Leads Into Customers In 2016 by Neil Patel
Email Marketing
Email Automation will get you more leases. Email Automation can help you get more leases. For instance, you can create an automated Welcome/Nurture campaign to introduce your prospects. Or, you can re-engage your last year’s prospects as they search for a new apartment this year. ↝ 5 Email Automation Campaigns That Can Drive Revenue While You Sleep! by Peter Boyle
Design
The responsibility of human error lies with the design(er) and not the human. In this sense, both the design of everyday things and the design of visualizations have a lot in common. Both should make it easy for a user to understand and discover possible actions. And, both should be designed for pleasure and emotion. ↝ The Design of Everyday Visualisations by Ben Jones.