How Automated Alerts Recovered $1.2M in Lost Lease Value

Customer Snapshot

A Top 50 NMHC Management Company operating at enterprise scale across the United States and select international markets. The portfolio spans 1M+ residential units and student beds, managed across hundreds of markets and thousands of communities.

Portfolio Scope: 46 properties
Timeframe: Q2 2025
Use Case: Lead re-engagement and conversion

The Business Challenge

Across multifamily portfolios, leasing teams generate high volumes of inbound leads each quarter. After 3 to 4 outreach attempts, many prospects stop responding and are marked as lost.

In Q2 2025 alone, across 46 properties:

119,386 leads went quiet.

These prospects had shown initial interest but disengaged before converting. Each inactive lead represented unrealized rent sitting inside the CRM, while teams continued investing in new lead generation.

The risk was clear:

• Revenue opportunities were left unconverted
• Marketing spend was working harder than necessary
• Existing demand was going underutilized

The challenge was never lead volume — it was conversion visibility.

The Opportunity Hidden Inside the CRM

Many “lost” prospects were not truly lost.

They continued interacting with digital communications, revisiting pricing, checking availability, and engaging with emails. However, leasing teams had no structured way to detect these behavioral signals or act at the right moment.

Without behavioral visibility:

• Leads were prematurely marked as lost
• Follow-ups were mistimed or missed completely
• Active intent remained invisible

Nearly 120,000 opportunities sat inside the system, waiting for the right trigger.

Why Hyly.AI

The organization needed a solution that could:

• Automatically identify renewed behavioral signals
• Trigger re-engagement at the right moment
• Operate at enterprise scale
• Avoid adding operational workload to onsite teams

Hyly.AI Alerts provided an experience intelligence layer that connected behavioral visibility, intelligent timing, and automation, unlocking value already sitting inside the CRM.

How Hyly.AI Alerts Solved This

Hyly.AI Alerts, a key feature of the Hayley Experience Fabric, were implemented across 46 properties to automatically re-engage inactive leads using personalized, behavior-driven triggers.

Alerts activate personalized outreach when:

• Pricing or availability changes
• Prospect behavior indicates continued engagement
• Timing suggests heightened intent

Rather than restarting at the top of the funnel, Alerts revived existing demand and brought quiet leads back into active leasing conversations without manual intervention from onsite teams.

Property Spotlight: Top Performing Property

Q2 2024: 0 Applications from Lost Leads
Q2 2025: 6 Applications from Lost Leads using Hyly.AI’s Alerts
≈$144K in lease value created from reactivated leads

“It’s been incredibly impactful to show our onsite teams how Hyly.AI alerts, help maintain engagement with prospects and sustain interest in our communities. There's often a misconception that a lead is lost when they don’t respond directly to onsite teams, but in reality, many prospects continue to interact with our Hyly.AI communications—demonstrating ongoing interest”

 - Marketing Manager, Top 50 NMHC Management Company

Operational Impact

Hyly.AI Alerts worked in the background without adding tasks for onsite teams.

With automated Alerts, 1.6K onsite hours were saved per property per month, which is equivalent to having 10 agents per property working on cold leads.

Across 46 properties, this represents 73.6K hours per month redirected to high-intent leasing activity.

Leasing teams were able to:

• Focus on new prospects
• Trust that inactive leads were being intelligently re-engaged
• Respond only when prospects resurfaced with intent

Automation ensured consistent follow-up at scale, without increasing workload.

Business Impact Delivered

$1.2M+ in Potential Lease Value Unlocked from Existing Demand

Hyly.AI Alerts helped identify renewed intent and re-engage prospects at the moments that mattered most. By activating demand already in the system, the PMC converted inactive leads into measurable leasing outcomes without additional spend or effort.

These results demonstrate how smarter engagement can unlock significant leasing value at scale without increasing the lead generation budget.

For operators managing high lead volumes, the opportunity to recover hidden demand may already be sitting in the CRM.

Unlock the demand already sitting within your CRM.

Discover how Hyly.AI Alerts can help re-engage inactive prospects at scale.