Glossary of Multifamily Marketing Technology

Neil Howe and William Strauss are mostly credited with coining the term “Millennials” in their book, Millennials Rising: The Next Generation, to describe those born from 1982-2004, who grew up in a world of electronics and an expanding internet. Many were encouraged to go to college, only to find little or no work in their fields upon graduating, taking jobs outside their field, they found it increasingly difficult to pay back their loans. Because of this, most Millennials irk away from commitments, such as home mortgages, and instead opt to rent.