Glossary of Multifamily Marketing Technology


Customization simply means giving someone the option to make a change to a product.

In business, it is often used in conjunction with the term ‘mass’ as in ‘mass customization.’ This is a term used by marketers and manufacturers for when customers can make changes to a product to better suit their preferences. However, these changes are done at a low cost per unit so a company can make the modifications without creating a drastic price increase.

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