In multifamily marketing, keeping residents informed and engaged often turns out to be more challenging than it sounds.
Onsite teams are often stretched thin with daily tasks, making it difficult to ensure residents feel connected to their community through timely updates.
This is where Hayley Marketing Automation steps in. Its Resident Blasts Experience simplifies communication, enabling onsite teams to send timely, branded updates with ease.
In this blog, we’ll explore how Resident Blasts can help multifamily marketers and agents overcome communication challenges and enhance resident engagement.
Last Updated: Feb, 2025
Let's start at the beginning!
Keeping residents informed isn’t always easy, especially when onsite teams are juggling multiple responsibilities. Without the right tools, communication can become a challenge, making it harder to keep residents engaged and connected to their community.
Here are some of the biggest challenges multifamily agents face when updating residents and how these roadblocks can impact engagement and satisfaction:
Hayley Blasts helps multifamily marketers simplify their communication efforts and achieve the following benefits:
Multifamily property management teams rely on Resident Updates to share essential community information, announce events, highlight new amenities, or gather feedback. These updates keep residents informed and strengthen their community connection, leading to increased satisfaction and retention.
That’s where the Resident Blasts Experience from Hayley Marketing Automation steps in. It simplifies communication, making it easy for property teams to keep residents engaged and informed.
The Resident Blasts Experience is designed to be user-friendly and can be deployed and run with ease. The marketers only need to provide their brand guidelines, and the Hyly.AI team will take care of the rest. The platform’s intuitive WYSIWYG (What You See Is What You Get) system allows agents to create and send updates with minimal effort.
Creating captivating and informative updates for your residents is made effortless with Resident Blasts.
Selecting the perfect template for your update is just a click away. Resident Blasts offers a variety of pre-designed templates that align with your brand messaging, saving you the time and effort of creating resident updates from scratch.
By eliminating unnecessary complexities, this feature saves you valuable time and energy, empowering you to focus on crafting engaging messaging that resonates with your audience.
With Hayley Blasts, you can create visually stunning resident updates that capture the attention of your residents.
In the user-friendly editor, you can easily modify the update in the actual email format. Customize fields such as the Update Title, Subject, Preheader, Attach a PDF file, Email Title, Image, Subtitle, and Body with ease.
The intuitive customization options allow you to tailor the template to fit your specific needs. This helps to keep the residents informed, engaged, and satisfied with updates that deliver relevant and compelling information in an appealing format.
Efficiently managing updates for residents is crucial for property managers. With Hayley Blasts Calendar, property managers can streamline the resident update activities and ensure that they stay on top of their communication efforts.
The Calendar provides a comprehensive snapshot of all resident updates in different stages, such as in draft, scheduled, sent for approval, and those that have already been sent.
Another useful aspect of the Calendar is that it allows users to filter updates according to their status. Property managers can easily locate drafts, scheduled updates, and those that have been sent or sent for approval.
The flexibility to customize views and check approval requests ensures that property managers efficiently manage their resident update activities.
Additionally, the notifications icon at the top right corner provides easy access to critical updates and approval requests, keeping property managers informed.
A well-designed approval process can save time and reduce confusion, ensuring that only the necessary stakeholders are involved.
In the Resident Blasts Experience, admins can customize the approval process by designating specific approvers and identifying agents who don’t require approval. This flexibility helps to ensure that the approval process is tailored to the needs of each team.
Once the approval process is set up, approvers can easily approve or disapprove an update with just a few clicks. This streamlined process saves time and reduces delays in communication.
In case of disapproval, valuable feedback can be provided to the agent to improve their future updates.
Alternatively, the approver can choose to edit the update themselves and save the changes before approving it. This feature ensures that communication materials meet the required standards before they are sent out to residents, resulting in clear and effective messaging.
The Reports enable the team to analyze data and gain insights into their communication campaigns.
The “By Blast” Report provides a structured and presentable format, with detailed breakdowns of each update’s analytics.
With this information, the team can quickly identify which updates are most effective and make data-driven decisions to improve their communication campaigns.
Keeping residents informed shouldn’t be a struggle. Hayley Marketing Automation takes the hassle out of communication, making it effortless for multifamily property managers to send timely, branded updates that strengthen resident relationships.
With ready-to-use templates, streamlined approvals, and an intuitive platform, staying connected with residents is easier than ever. No more delays or confusion—just clear, consistent communication that keeps your community engaged and satisfied.
See the difference for yourself. Schedule a demo today and explore how Hayley Marketing Automation can transform your resident communication!