Prospect Blasts Experience: Effortlessly Scale Outreach with Branded E-Blasts

In multifamily, communication isn’t just about sending messages; it’s about making the right impression at the right time. A well-crafted email can turn a prospect into a resident, while inconsistent or delayed outreach can mean a lost lease.

But keeping communication consistent, on-brand, and effective across multiple properties is no easy task. Leasing teams juggle multiple responsibilities, approvals slow things down, and maintaining brand alignment in every message can be challenging.

That’s where Hayley Marketing Automation Blasts comes in. Designed specifically for multifamily marketers, Hayley Blasts streamlines prospect communication from creating professional, brand-aligned emails to automating approvals and tracking performance.

In this blog, we’ll explore key challenges in prospect communication and how Hayley Blasts simplifies the process, helping teams engage prospects, boost conversions, and lease smarter.

Last Updated: Feb, 2025

Common Challenges Faced by Multifamily Agents in Prospect Communication

Multifamily teams often face obstacles that impact their ability to communicate effectively with prospects. Here are the most common challenges:

• Inconsistent Branding and Messaging: Due to the decentralized nature of communication, multifamily agents struggle to maintain brand consistency and messaging across properties, leading to inconsistent messaging and branding.
• Limited Marketing Expertise: Multifamily agents are primarily responsible for leasing properties, but they may not have the marketing expertise to represent the brand effectively. This can lead to brand inconsistencies and messaging that does not align with the overall marketing strategy.
• Approval Process Bottleneck: Lack of a streamlined approval process can lead to a time-consuming back-and-forth between agents and management, resulting in delays in sending out time-sensitive communication to prospects.

How Hayley Blasts Enhance Prospect Communication?

Hayley Marketing Automation Blasts delivers a streamlined and impactful Prospect Communication Experience that helps multifamily marketers simplify outreach.

Here’s how it transforms communication:

• Centralized Brand Control: Standardizes messaging with branded e-blast templates and a streamlined approval process.
• Ease of Representation: Enables agents to represent your brand effortlessly with easy-to-use editing and scheduling tools.
• Efficient Approval Processes: Speeds up approvals to ensure timely communications without sacrificing brand integrity.

How does Hayley Blasts help agents communicate effectively with prospects?

Multifamily agents use Hayley Marketing Automation Blasts for strategic outreach, whether promoting limited-time offers, announcing upcoming events, or showcasing property amenities. These blasts are designed to engage and attract prospects, driving more leases.

The Prospect Communication Experience, powered by Hayley Marketing Automation, simplifies content creation and distribution, ensuring outreach is both effective and efficient.

Setting up Hayley Blasts is easy. Property managers establish brand guidelines, and the Hyly.AI team handles the technical setup. Agents can then craft compelling content using an intuitive WYSIWYG editor, making campaign launches effortless.

Let’s explore key features of Hayley Blasts’ Prospect Communication Experience and the benefits it brings to agents and marketers.

Customize Pre-Existing Templates with Ease

Hayley Blast offers a hassle-free way to create visually appealing, effective e-blasts that captivate prospects.

Once inside te Blasts app, you can create a new blast with a single click.

No need to start from scratch. Simply select a pre-designed template that aligns with your brand messaging. From there, customize the template to fit your needs.

The editor allows for real-time editing in email format, making it easy to visualize the final product. You can update fields like the Blast Title, Subject, Preheader, Email Title, Image, Subtitle, and Body and attach a file effortlessly.

With Hayley Blasts, crafting compelling e-blasts that drive action has never been easier. This streamlined process saves time and effort, allowing you to focus on perfecting your messaging.

Efficiently Manage Blasts with Calendar

The Hayley Blasts Calendar helps agents and marketers manage prospect communication effortlessly.

It provides a clear overview of all blasts—whether in draft, scheduled, sent for approval, or already sent.

Users can filter blasts by status, making it easy to locate drafts, scheduled sends, and pending approvals. The flexibility to customize views ensures agents and marketers stay on top of their outreach.

Additionally, the notifications icon in the top-right corner provides instant access to critical updates and approvals, keeping teams informed.

Streamlined Review and Approval Process

The Hayley Blasts approval process ensures that admins and designated agents can review blasts before they’re sent to prospects, residents, or brokers.

Admins can enable approvals through a simple toggle switch, customizing the process by assigning specific approvers and designating agents who don’t require approval. This reduces unnecessary delays and ensures a clear, efficient workflow.

Approvers can approve or disapprove blasts directly from the platform, providing feedback or making edits themselves before final approval.

Once approved, the blast appears in the calendar, ensuring timely execution and a seamless communication flow.

Based on 10 million emails sent monthly, the Hyly.AI Data Science Team recommends the best time to send multifamily prospect e-blasts is Friday at 7 PM.

Valuable Insights with Reports

The Reports section in Hayley Blasts provides a valuable resource for multifamily property management teams.

The “By Blast” Report presents data in a structured format with three panels that break down each blast’s performance:

• Unique Sends: Number of individual contacts who received the blast.
• Open Rate: Percentage of recipients who opened the blast.
• Click-Through Rate: Percentage of recipients who clicked on a link in the blast.
• Unsubscribe Rate: Percentage of recipients who opted out.
• Bounce Rate: Percentage of undeliverable emails.

These insights help teams identify high-performing campaigns and optimize future outreach.

Endnote

Turning prospects into residents starts with meaningful conversations. With The Prospect Communication Experience powered by Hayley Marketing Automation, multifamily teams can send branded, targeted messages with streamlined approvals and performance tracking.

With ready-to-use templates, automated workflows, and detailed reporting, every message stays on-brand and reaches the right prospects at the perfect time.

The result? Stronger engagement, higher conversions, and better occupancy rates—all with less effort.

Discover how Hayley Marketing Automation can transform your outreach—schedule a demo today!