(The cutting edge of the marketing technology and multifamily marketing is being redefined. Here are some of the best articles we read this week on these topics. We hope you, as a multifamily marketer on the leading edge, will find these useful. — Munish) Psychology of Marketing Connecting emotionally with your readers is key to […]
The Story of Paving the Cow Paths The story of the multifamily guest card is similar to the story of paving the cow paths. Anyone who has been to downtown Boston sees that the streets are winding, twisting, and meandering. These meandering streets reflect the paths taken by cows in colonial America, as they moved […]
With all the hype surrounding social media, it may be difficult to believe that email is more effective than social media. But if you are moving your prospects through the lead-to-lease funnel, this is indeed the case. Email has four advantages over social media: Your email has a far higher reach than on social media. […]
Re-engaging Inactive Prospects Agents have a responsibility to communicate with all prospects. Unfortunately, a prospect may become inactive due to many reasons: The passage of time Insufficient information Lack of incentives, etc. You need to keep your property fresh in the prospect’s mind by emailing a community update once a month. But all hope is […]
Assuming that you have a welcomed a new prospect with an automated welcome campaign, your next goal is to engage them with your community. We’ll give you ideas on how to do this using community events. Use the power of email list segmentation to invite prospects that have not yet scheduled a tour. In addition […]
