Dweck Properties, a forward-thinking multifamily real estate owner and operator, has long prioritized sophisticated marketing. Like many operators, however, they faced a familiar operational challenge: marketing and leasing data spread across multiple platforms, creating manual work and limiting visibility into performance.
Their teams were required to combine data from several systems to inform demand-generation decisions and make updates to marketing budgets. At the same time, prospect nurture touchpoints were not fully automated, leaving potential revenue from inbound leads unrealized.
“We are very particular about our marketing messaging — the content, wording, and grammar all have to align perfectly with our brand,” explained the marketing team at Dweck. “We needed a partner who could deliver powerful automation without sacrificing that precision and control.”
To address these challenges, Dweck partnered with Hyly.AI, selecting the platform for its deep integration capabilities and suite of intelligent marketing tools. The partnership began as a strategic collaboration and expanded into a full-stack deployment across Dweck’s portfolio.
Together, the teams focused on modernizing leasing operations while preserving Dweck’s brand standards and existing technology stack.
Built on Hyly.AI’s Intelligence Fabric, Halo and Hayley enable insights from analytics to directly inform automation and leasing decisions across the portfolio.
Dweck implemented Hayley to automate and standardize prospect engagement across the leasing lifecycle.
Through targeted, customizable campaigns and full lifecycle automation, Dweck worked closely with the Hyly.AI team to build highly customized Prospect Nurture and Prospect Winback drips aligned precisely to their brand standards.
This approach ensured consistent follow-up without manual effort, while maintaining complete control over messaging quality and tone.
As a Halo Visionary client, Dweck collaborated with Hyly.AI during Halo’s pre-launch phase, helping test and validate the platform before broader availability.
Dweck integrated Halo to establish a single source of truth for marketing performance, activating:
These reports centralized attribution and performance data, supporting internal budget justification and more confident marketing decisions.
The partnership delivered a clear shift from manual processes to automated, accurate insight.
Key outcomes include:
Operational Efficiency
By replacing manual marketing reporting with Halo, Dweck has reduced the reporting burden on its teams, allowing them to focus more time on higher-value strategic initiatives.
Strategic Lead Recovery
Customized Winback Drips systematically re-engage previously lost prospects, turning dormant demand back into active leasing opportunities.
A Single Source of Truth
With its entire portfolio in Halo, Dweck now has a unified view of campaign performance across channels, enabling faster, more informed budget decisions.
Dweck selected Hyly.AI for its ability to combine powerful automation with the flexibility required by a brand-conscious operator. The partnership is rooted in collaboration, whether building custom contact groups or integrating seamlessly with Dweck’s existing Yardi and RentCafe stack.
“This partnership isn’t just about using a new tool,” a Dweck representative noted.“It’s about building a strategic advantage. Hyly.AI gives us the automation to scale our efforts and the intelligence to ensure every decision is backed by accurate data.”
Today, Dweck uses Hyly.AI not simply as a marketing platform, but as a core component of its leasing and analytics engine — ensuring no lead is overlooked, and no marketing dollar is spent without clear insight.
For operators balancing brand integrity with the need for automation and measurable ROI, Dweck’s experience offers a clear takeaway:
The key to growth isn’t just more data, it’s the right platform to turn that data into an actionable strategy.