Get More Leases & Reduce Costs Using This 4-Phase Funnel - Hy.ly

What if your agents could save time on repetitive tasks and still close more prospects? Sounds impossible, right? Read on—we’ll let you in on a secret.

Last Updated: Feb, 2025

Multifamily professionals juggle many responsibilities: welcoming new prospects, introducing them to the property, scheduling and conducting tours, planning events, re-engaging past prospects, closing existing prospects, and more. With Hayley Marketing Automation, you can streamline these processes and focus on what truly matters—converting leads into leases.

How Can You Optimize Your Leasing Funnel to Get More Leases?

The graphic below defines a funnel with five prospect stages (New, Active, Inactive, Engaged, and Closed) and four key phases to move a prospect from one stage to another:

1. Welcome new prospects with informational emails.
2. Engage active prospects by inviting them to events and property tours.
3. Close engaged prospects through personalized interactions.
4. Re-engage inactive prospects with strategic outreach.

Notice that the Welcome, Engage, and Re-Engage phases all feature an email icon—signifying that these processes can be automated using Hayley Marketing Automation.

By leveraging email automation, your leasing agents can spend less time on routine follow-ups and more time on personalized interactions that drive leases.

How Can Hayley Marketing Automation Streamline Your Leasing Funnel?

1. Introduce New Prospects with Welcome Campaigns

Your objective for new prospects is to introduce them to your community through a well-crafted welcome campaign.

A welcome campaign is more than just a single “thank you for reaching out” email. It’s a multi-step sequence designed to educate prospects about your property. Emails can highlight:

• Community amenities
• The local neighborhood
• Nearby shopping, dining, and entertainment options

2. Engage Active Prospects with Event Invites

Active prospects are interested, but they need that extra nudge to build a connection with your property. Encourage engagement by inviting them to:

• Property tours
• Community events (holiday parties, game nights, open houses)
• Exclusive resident gatherings

3. Close Engaged Prospects with Personalized Offers

Engaged prospects are on the verge of signing, but they may need one last incentive. Send exclusive offers via email, such as:

• Move-in discounts
• Limited-time specials
• Personalized follow-ups from leasing agents

A combination of automated emails and direct phone outreach ensures that no hot lead slips through the cracks.

4. Re-Engage Inactive Prospects with Community Updates

Not every lead will convert immediately—but that doesn’t mean they’re lost forever. Instead of manually reaching out to every inactive prospect, let Hayley’s automated emails do the work for you.

Re-engagement emails can feature:

• Community awards and accolades
• New amenities and renovations
• Invitations to upcoming property events

This keeps your property top-of-mind for future leasing decisions.

Automate Your Leasing Funnel with Hayley Marketing Automation

Once you embrace email automation for welcoming, engaging, and re-engaging prospects, you’ll have more time to focus on high-value one-on-one interactions that drive leases.

With Hayley Marketing Automation, you can nurture leads effortlessly—saving time, reducing costs, and increasing conversions.

Want to see how it works? Contact us today to learn more!